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As a digital manager, you know the importance of data in achieving your marketing or sales objectives. 

Used well, data is a major asset in improving customer relations and optimizing marketing and sales strategies: it gives you valuable information regarding the decisions to be made for the company.

But it is not enough to collect data for it to have a positive impact on your business! On the contrary, you must be able to analyze it to derive key information from it.

The marketing dashboard: an essential … sometimes complex

The marketing dashboard is an essential tool to manage your activity. In the form of a table, it brings together the various KPIs (key performance indicators) allowing to analyze and measure the effectiveness of the actions carried out within your company.

This dashboard can be daily, weekly, monthly, or yearly depending on the size of your business and what you want to measure. It can also be global (taking into account the total activity), or include indications specific to certain services or certain actions. 

The sole purpose of a marketing dashboard is not to compile analytical data and monitor the performance of the levers implemented. It should provide you with valuable information that will be real decision-making tools.

But perhaps you have already seen (could we say “suffered”?) These endless, complex and illegible Excel tables, crammed with innumerable data… and sometimes non-qualitative. It is then up to you that the heavy and time-consuming task of shaping, sharing with your interlocutors and explaining them falls, knowing that they do not all have the same level of knowledge. The most tiring? Know that you will have to start all over for the next assessment …

Make marketing reporting easier with data visualization

Data visualization (or dataviz, as we like to call it), is a way of compiling, synthesizing information from your marketing reports and simply visualizing them. Concretely, you have a better view of your actions and their performance thanks to visual elements: graphics, maps, diagrams. The message is readable, easy to understand and allows you to see at a glance the evolution of your results, while putting them in context.

The main attraction of data visualization? Put an end to this tedious and ultimately unproductive task of reporting! Simpler, clearer and more efficient, it allows you to transform all key data into visual objects and helps you make the right decisions. At a glance, they are understandable by everyone, regardless of technical knowledge.

What will you use this guide for?

This guide will offer you all the keys to understanding data visualization and the marketing dashboard, but above all will give you the prerequisites and the best tools to know to create your own 100% automated and functional dashboard.

In this guide, you will learn about the benefits of data visualization, including how it can help you drive more performance for your business that can be immediately translated into business results.

🔎 More specifically, you will learn how to:

  • Build an effective and relevant marketing dashboard
  • Choose the tool that will allow you to generate truly actionable reports
  • Identify the KPIs adapted to your objectives.

We know that companies can have many specific problems that are all obstacles in the adoption of a data visualization solution. one of our Data experts, took part in this guide and answers each of your questions regarding the implementation of an automated dashboard!

Moreover, to support you in your decision-making, we have dedicated part of our guide to data experts. You will learn more about their role and skills, and have all the keys to decide whether or not it is necessary to hire one within your company.