With 302 million monthly assets worldwide, Twitter is one of the major social networks. Simplicity, speed… the strengths of this network are undeniable. Want to know when to post on Twitter? According to an infographic from HubSpot, the best times to post on this social network are Monday through Thursday:
- Around the lunch break, between 12 p.m. and 3 p.m.
- At the end of the day, between 5 and 6 p.m.
However, if you are on a B to C target, the best days are Wednesdays and weekends, during breaks and “off” days. If you are more in B to B, then the office hours during the week are more interesting to reach your target. Another tip: “Twittos” are more likely to be on this social network during their travel time.
What is the ideal time to post on Twitter?
Do not hesitate to play for a few minutes at the recommended times. 3 or 5 p.m. often rhymes with appointments, meetings, job interviews … that is to say, moments when you can wait a bit. Posting 3-4 minutes before or after the stated time can therefore be a great way to hit your target!
However, these different times mentioned come from an average and are not necessarily in agreement with all the targets. You can therefore analyze the behavior of your community using, for example, Tweriod. This is a free online tool that helps you better understand your audience. After registering with your login details, Tweriod will offer you a dashboard with the hours when your community is most active.
3 to 5 tweets per day
Wondering how many Tweets you should post per day? With 500 million tweets sent around the world daily, it can be difficult to find the right balance at times. On this network, you should know that the lifespan of a post is low: it will remain visible on average 4 hours after being published. Ideally, you should therefore publish 3 to 5 times a day, and why not morning, noon and evening? Also, note that videos and photos have a strong influence on shares and retweets.
Twitter and hashtags: an essential tool for your visibility
Who says Twitter, says hashtags? Indeed, on Twitter they are essential, they make your publications visible to a greater number of people (customers, media, prospects…). With a hashtag, your publications appear both on the news feed of your followers but also on the hashtag feed in question, on Twitter. Another utility, thanks to the hashtag you can see and link all the tweets that talk about the same subject or the same hashtag. It is therefore important to use them so that you are found in Twitter search results. However, don’t overdo it: two hashtags for one post are enough.
Why use Twitter in your social media strategy?
The advantages of this network for your social media strategy are diverse and varied… It allows you to:
- Boost your visibility
- Improve customer relations with instant service
- Create a buzz thanks to its strong virality potential
- Monitor, keep abreast of news, trends …
- Get in touch with influencers
Now you know when are the best times to post on Twitter. But a social media strategy is not always easy to set up. Our experts are there to help you, at the service of your site and your brand.