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Did you choose Instagram for your social media strategy? With its half a billion active users per day, this social network which gives pride of place to photos, is strategic to use to increase your visibility, a social media strategy agency gives you the best advice on when to post on Instagram and thus optimize your communication!

In France, 16.4 million people use Instagram. 53% of them are between 18 and 29 years old, this social network and its young audience can become a real asset for your business. But when to post on Instagram? A study commissioned by the experts determined the best times to post a photo through analysis of more than 61,000 posts. Results? The best times are either at 2 a.m., publications are more likely to be seen, or at 5 p.m., which is a moment of relaxation at the end of the day.

The study also indicates other schedules which depend on the days and highlights peak audiences:

  • Monday at 7 p.m. and 10 p.m.
  • Tuesday at 3 a.m.
  • Wednesday and Sunday at 5 p.m.
  • Thursday at 2 a.m. and 7 a.m.
  • Friday and Saturday between 1 and 2 a.m.

If these times may come as a surprise, Latergramme founder Matt Smith explains, “We think it’s because fewer people are posting at this time of day while other more engaged users are using Instagram to like or comment.” However, it is appropriate for everyone to analyze the best times to publish on Instagram according to your target. For this, you can use a professional profile on the network. It allows you, unlike personal accounts, to access the statistics of your publications, so you will know the number of views of your posts, the profile of your subscribers and their connection times.


Do you hesitate to choose Instagram in your communication strategy? Note that this is one of the networks that generate a high engagement rate (comments, likes, shares). In addition, unlike Facebook, Instagram does not limit the reach of its members’ posts by an algorithm. That is, when you post a photo, it will appear in the feed of all of your followers.

Instagram also allows you to:

  • Work on your notoriety
  • Increase your visibility with a young audience
  • Develop a strategy based on visual marketing
  • Address a target close to you, by geolocating your publications
How often to post on Instagram?

On Instagram, the life of a publication is rather long: it lasts 21 hours. There is no rule for this network, but the big brands usually post about once or twice a day.