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Surely lately you’ve heard a lot about Artificial Intelligence (AI), and many ideas come to your mind, perhaps even when you hear the term “Artificial Intelligence” you associate it with science fiction movies where smart machines outperform man and then you panic, but calm, you’re not the only person with those fears. In this post we are going to tell you how you are probably using Artificial Intelligence, what it is, what are the benefits for your daily life and your company.

What is IA?

In simple terms, artificial intelligence is software that imitates human behavior. It involves providing a large amount of data to a computer for the purpose of analyzing and recognizing patterns that will be applied to new data. Some of the activities with which computers or mobile phones with artificial intelligence are designed include:

Speech recognition



Problem resolution

And yes, when we told you that you are probably already using the AI, it was true, for example when you put your fingerprint on a mobile device to unlock it, or when using facial recognition to unlock your iPhone X, which allows you more security with an impressive agility. You have probably already had contact with a virtual assistant, such as Siri from Apple, Google Assistant, Alexa from Amazon or Cortana from Microsoft, and that is Artificial Intelligence.

According to a recent report by Gartner, up to 80% of smartphones will be equipped with artificial intelligence in 2022, and as we said before, you may even have a phone that uses one or another system based on this technology.

Benefits of AI in your everyday life

Can you imagine that your car is capable of playing Spotify music, answering a WhatsApp or establishing a navigation route with only the voice as an interface, without having to take your eyes off the road? Does not it seem like a huge benefit to your daily life? Well we tell you that manufacturers such as Ford, Volkswagen, Volvo, Nissan or General Motors, which already had Android Auto in their cars, will have in a short time the virtual assistant to perform these tasks.

What are the benefits of Apps and AI for your company?

Smartphones have become the way by which artificial intelligence has crept into our lives. According to the GSMA, Latin America is moving to become the second largest mobile device market in the world in 2020, which is why companies are struggling to become the market leaders, since in the coming years they will be the interface with which users will interact. With its applications and digital services, (if they are not part of the majority that already do), creating an exaggerated effect of interest, but in the end only a few companies will be able to innovate and generate real change. Is your company within those few?