A.- The first thing is to monitor
Before you carry out any strategy, the first step you should take is to start monitoring the basic metrics that these posts obtain, look at:
How much traffic they are bringing you?
What is the position they occupy?
Which posts have the most engagement, if they have comments or are shared by readers.
Based on this analysis, you can determine which of your posts are more likely to capture the attention of users by using them to create landing pages.
B.- Capture your subscribers
Having a database of your readers is one of the most fundamental things you can achieve with a blog. The idea is that you go the extra mile to attract subscribers to these most trafficked pages.
That is why it is necessary that you study your entries in depth and make different subscription actions available to your users. Some of them can be:
- A call to action with a pop-up style, which is noticed only when the person is about to finish reading the article or when they are about to leave the blog.
- Offer something more about the post for those who are subscribed, something like a Content Upgrade.
- Place subscription opt-ins that are located between the paragraphs of your article. But yes, you should always use them very sparingly.
C.- What if you capture sales?
If you are a little daring in your blog, you could get sales from these pages that have high traffic. For example, making some offers for those contents that are paid, in which a monthly sum is charged to be able to visit it.
This strategy will not work in the same way that it could be done with a person who is loyal to your community, but it will increase the volume of traffic you generate, which will be a great opportunity for you.
D.- Always optimize your content
Surely on more than one occasion it has happened to you that, when you write an article for your blog, you want it to always be on the first page of search engines. Or when you are in position 10 you want to reach the fifth step; and when you are in fifth place now you want to be in third position, until you finally get to first place.
For this strategy of landing pages based on posts to work correctly with the articles that you already have published, and that have reached high traffic, it is necessary that you update them constantly. But how is this done?
- Modify the images you already have to others that are more up-to-date.
- Add more content to the posts so that the article is deeper.
- Delete everything that is already obsolete.
In this way, you will get better metrics in terms of positioning and engagement and you can give your old posts a second life.
E.- Monitor in a more advanced way
There are three important points that you must measure. The first is the conversion rate which is the most critical of the three. Always keep in mind that for a person to be able to leave you their email, they will need to trust you. But to leave your card, it takes much more than that.
The second point is the length of stay. This indicates the time it takes a user to read the page that you are positioning, since it will be very important to know the behavior of SEO.
As for the third, it is based on measuring the percentage of scroll on your page. But what does this mean? It is the amount of page that the user sees by scrolling down with the sidebar to know how far in the post they read.
F.- Use your Landing Pages as part of Link Building
One of the kings of positioning is Link Building. This will be something very attractive for all those people who like to read, because they can access additional content that they find interesting.
If you carry out a communication campaign with a good external links strategy, the sources from which readers reach you will be more numerous.
That is why this strategy is crucial to create landing pages from the posts you have on your blog, since it not only increases traffic, but also helps you increase your domain authority in general, improving your positioning.
G.- Extend Link Juice throughout your site
Once you see that the page has a great relevance, you just have to do something very simple: distribute all that relevance reached by other pages that are on your blog and you want to position.
That is, you just have to disperse all this internal traffic on those pages that you want to convert into landing pages. This is a very easy key to make it easier to position your URLs.