“Content is King”
It sounds to you, does not it?
If you’re not new to blogging, you’ll probably have encountered this phrase more than once.
And it cannot be truer. Nowadays, without quality you are not going anywhere, there are too many good alternatives to waste your time with if your content is not up to par.
But what exactly is a quality content?
The quality manifests itself in many facets, but I would say that deep down they are all common sense, nothing that you cannot imagine if you reflect a little.
And, above all, it is not so difficult to achieve, far from it, let’s see:
The quality content must be relevant
First, I would name the relevance of the content of the post. What are you writing, does anyone really care? It is useful? Does it have any kind of impact, however small, on people’s lives?
Also, keep in mind that if a reader comes to your blog and what you read has a positive impact, even a small one, sooner or later they will remember you and return.
If not, it is very likely that it will not give you a second chance. If you go back to your blog it will be by pure chance (through Google, a link in another blog, etc.)
Obviously you can write for yourself without further ado, by pure personal fulfillment, and there is nothing to object to. But if your goals include that your blog is read, the first questions should be these.
Your knowledge on the subject matters, but not so much
Maybe this title leaves you something out of place, what does it matter that you know what you’re talking about?
Well, not exactly…
It is obvious that you should not speak without knowing the cause and this does not need further clarification. But beware, many bloggers “pass” with this principle to the point that they dare not touch anything in what is not considered “mega-experts”. They are not aware that with enough humility and prudence you can dare to talk about almost anything.
The clearest example is posts that tell someone’s experience getting into a new topic. For example: a professional who comes from the world of traditional marketing can make very interesting posts telling how he is living his learning in the world of online marketing and what is giving him.
It will be very interesting because many people are in the same situation, will identify with the author of the blog and will have the opportunity to contrast their own experiences with what he tells.
On the other hand, what you do not know, to a large extent, you can investigate if you are willing to make enough effort. Also, you can tell it as it is quoting the sources and look great. What’s more, if you finish what you have to say on a topic with the opinion of two or three recognized experts on that subject, you add a lot of solidity and credibility to your content using simply the knowledge of others.
Originality is not that hard to get
It is very important that your contents are original.
This can be scary because it can be easily interpreted in the sense that one has to constantly invent things that are tremendously creative, fun, totally different and never seen.
Quiet, it’s not like that; it’s simply that your content does not add up to a rehash of what has already been published 10 times before. There is no problem in addressing things that have already been addressed before (in fact, it is the norm; there is not so much new subject to invent). But it is very different to make a crude copy or collection of pieces of other posts to make the post really yours that reflects your ideas and your personality.
Even if you take an idea from another person, simply expressing it with your own words and with the nuances that you consider makes it different and original, making it your personal vision of things. It is simply that.
The depth and detail of your content
One of the most widespread bad post patterns that I personally hate the most is what we might call the “shabby post”.
By this I mean the typical post that normally does not pass a few hundred words and that as a dogma loose 4 or 5 ideas or “good advice” lecturing on something without providing the slightest reasoning, or put those ideas in a concrete context and without a single practical example.
This type of post is very frequent and I personally hate it. He says that the author only wants to catch traffic with minimal effort and that the subject he is dealing with does not particularly excite him. Needless to say that with this crap of posts is hardly going to get.
I believe that each issue requires a minimum depth to be addressed with dignity. This does not mean that you have to let brick a day and another also, specifically for me, is defined naturally by the level of reasoning and detail required by the subject to give a solid foundation to the ideas and that the reader can understand well without having to consult 50 other sources.
That is, in my view, a post is fine when you notice “round” and has added value. In some cases, 500 words will be enough to do it and in other cases, more than 2,000 words will be needed.
Clear ideas, please
The clarity with which you transmit these ideas to others and how enjoyable they are to read your content will be essential for your readers to remain hooked.
In addition, factors that are not directly related to the content itself, such as a good blog design that makes it aesthetic, pleasant and usable (easy to read, easy to find the relevant information, etc.) help a lot. Somehow, as an author, the blog is your home and you should make your guests feel at ease.
Who likes to enter an alien house and see pizza debris in the kitchen and underpants lying on the couch?
Well, in a blog ugly, chaotic and unusable, the impression that the reader takes is something similar.
Well structured and engaging content
Another of those famous phrases circulating in the blogosphere is that “blogs no longer read, they are scanned”.
The reason is very simple: we all go like motorcycles.
People do not read blogs quietly on the couch as they used to do with newspapers. There are many contents that are consumed and there is a great competition between them to stay with the reader’s attention.
In addition, people have 5 minutes and read them anywhere and whenever they can. On the subway ride, in the doctor’s waiting room, etc.
So a quality content is also a content that makes it easy for the reader, an easy to read content, with a good structure of titles and subtitles that allow its rapid “scanning” to skip the parts that interest the reader least and with attractive and relevant elements to maintain their attention such as, for example, good images, which add value to the contents.
We all like “actionable” things; the sooner we see the result of something, the better.
“Actionable”, as already intuited, means easy and quick to implement. If you bring an actionable idea to a reader, it executes it and obtains a result, there you will have one of the best “impacts” that you can produce in it.
For example, imagine a post that suggests certain combinations of colors for the background, the texts and the buttons of your subscription widgets by mail because those combinations can achieve a 20% or 30% increase in the subscription rate of your blog.
Generally, testing this should be as simple as changing the settings in the plugin you are using for this or in the CSS sheets of the widgets if you have implemented them directly in HTML. That is, a very simple action that you have implemented in a few minutes.
Imagine now that after a week you check that your subscriptions have actually gone up by 20%, with 10 minutes of work!
After contributing such a quantity of value, it seems to me that it will not be the last time you will read a post on this blog, right?
Copy from others is a great stupidity
And of course, do not ever copy others. Not because of ethics, that also, but because it simply does not work.
Nowadays, copying is stupid, you are inviting Google to penalize you from day 1 for publishing duplicate content.
Also, you lose your voice; it shows that they are not your content. Each post will have a different style that completely dilutes any personality. People like to connect, but for that they have to feel that there is a person on the other side and if you are a copycat it is simply as if there was no one on the other side.
So if you want to be a real blogger, get used to the idea that you have to be able to generate your own content. If not, you’re not going anywhere, believe me.
It is normal that it costs you to generate those contents, but like everything, it has a lot of practice.