How is the day-to-day life of a digital marketing consultant really? What does he do in his work? Its duties? A consultant in the online field, in addition to gathering a series of skills and attitudes to properly perform their work, you should never forget their functions and ethics to carry them out. Next, we will see one by one the functions of a digital marketing consultant.
The 7 functions of a digital marketing consultant:
Generation of contents to attract potential clients
The content is the King, and therefore, planning and the generation of content according to marketing objectives are fundamental. Although, the generation of content can be one of the most tedious tasks in terms of time spent, any good digital marketing consultant must be willing to do so, in order to subsequently form a team that follows their steps and instructions.
Automation of internal and external processes for customer acquisition and management
Optimizing time is another function of a marketing consultant, and that is why we give so much importance to the automation of all kinds of processes, both internal for a correct flow of work and communication, and external to the public. And, knowing how to correctly use resources in favor of profitability is one of the major pending issues in the field of online marketing today.
Realization and presentation of marketing proposals for potential clients
Attracting new clients is one of the main functions of a consultant, and therefore, cannot lower the guard in the investigation of sectors and problems in the digital landscape. One of the best ways to enter a client is to indicate, along with our experience, trajectory and services, a problematic element in your company that you know how to improve.
In the world of digital marketing there have been many “sell fumes”, which is why it is so difficult at times to value our work. However, it is essential not to fall into the temptation of making commercial proposals that are too complete, with the strategic work practically done. It is important that we do not give away our work as consultants and experts, because we will take away their value.
Training of clients and teams
A consultant enters a company as an advisor and not as an executor of actions. To be able to optimize your time to the maximum and get the company to start shooting as soon as possible based on their strategies, it is essential to address a stage of training of different teams that may come into play: management, marketing, production, distributors, etc.
Audits and marketing reports in digital media
Perform full analyzes of the current state of the company in the field of digital media, and complete it with periodic reports that can demonstrate improvement, is another of the functions of a consultant who must perform with the objective not only to show the fruits of their but also to optimize the strategies put in place.
Design of strategic plans, manuals, processes and work resources for clients
Strategies for attracting leads , Inbound Marketing, content marketing, SEO , social networks … All these elements must be integrated into a strategic plan that includes the processes, resources, equipment and functions, with their corresponding work manuals for its subsequent implementation.
Implementations and supervision of implementation in clients
Once we have the strategies integrated in an action plan with all the necessary resources it is important to carry out a correct implementation and supervision of it. In this last phase, new problems can be detected that can be solved and incorporated into an improvement of our strategic plans.