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Before starting with our list of the 9 top tools with which you will be able to improve your web positioning and keyword research, it is essential to clarify what this SEO is and how these tools can help you improve it.

If you have followed any of our post on SEO, you will have noticed that it is a quite complex area and that you have to take into account many factors as explained in our guide for beginners, such as user behavior. Which, more than 70% claim not to go from the first page of search results.

But what is SEO about? SEO or Search Engine Optimization, is a process aimed at improving the web positioning of a site by increasing its visibility in the organic results provided by search engines. Factors such as relevance or authority will influence the latter in order to position a specific website.

9 Key Tools

Implementing a good SEO positioning strategy requires the use of functional tools according to the objective to be achieved, either optimizing the web positioning through its analysis, or searching for keywords or keyword research.

Web Analysis and Positioning

# 1 Google Search Console

This tool is essential for those who assume the true importance of improving their SEO positioning. Google Search Console, allows you to create your own page, providing you with various means to optimize it.

Among its most notable utilities are tracking reports, geolocation map and, especially, search traffic. There you can see which are the queries that get the most clicks on Google. Identifying, also, the most convenient keywords to “rank” better in your niche.

# 2 Google Analytics

With Google Analytics you can collect all the information related to your website. As for example, the origin of your visitors, the time they spend on each of the pages, etc. This will allow you to get a much clearer idea about the organic traffic of your site, in different periods of time.

Do not be intimidated by its complex appearance, in reality, the interface is quite intuitive. Its great advantage of knowing the impact of your page on a specific target, will undoubtedly positively influence the actions you take to improve your web positioning.

# 3 Buzzsumo

Its main feature is the effectiveness with which the account to measure your presence in Social Media. By entering the web address of your content, Buzzsumo reveals how many times it has been shared on Twitter, Facebook or Pinterest. Never underestimate the power of Social Networks to boost SEO.

We know that, the clicks generated on them do not have the same incidence as those obtained on external websites. However, thanks to the content that your readers share, you will be able to attract more traffic to your website.

# 4 WooRank

Very similar to the previous ones, WooRank explores through the URL of the site, numerous related items in addition to the way they can be optimized. The number of data provided is unlimited and is generated in real time.

At the same time, analyze your presence in Social Media, examine the Keywords used by the competition, SERPs, historical performance, monthly search volume, content problems and SEO of the site and marketing suggestions.

As advantages over the rest, its cost. Totally free. And it also offers the possibility to download all the data and information obtained during the analysis in a pdf report.

Keyword Research

# 5 Ubersuggest

Free tool resulting from the combination of Google Keyword Planner and the AutoComplete function, its main objective is keyword research.

It offers a surprising amount of suggestions regarding search terms, between four and five words, emulating those that make up the search of any person in a browser.

With Ubersuggest you can easily select the appropriate and relevant words to the content of your site.

# 6 Google Trends

Also, free and extremely powerful, it allows you to know the number of searches for one or several keywords simultaneously. As well as its behavior in different periods of time, according to geographical location and type of exploration.

Best of all, its intuitive interface allows fully customizable queries. At the same time, it distinguishes the areas of greatest demand for a given product, exposing what is most sought on the Internet.

# 7 Cognitive SEO

A little-known tool, free and very effective. It allows you to analyze a content and compare it with that of your competition regarding a specific keyword. It also suggests related words and Long Tail Keywords that you should include.

Entering the target term or keyword will indicate difficulty, content quality, semantic context and Google search volume.

# 8 SERPWoo

Through Serpwoo, you will have a more general view of everything that happens in a specific niche. It offers recommendations on how to position in the market, without losing sight of the results of your competitors.

Together, it offers the possibility of understanding how, where and why certain keywords generate an increase in traffic. One of its most advantageous features is the broad spectrum of analysis that it covers; as results of 46 countries in 32 languages, first 100 Google positions, Keywords Finder and export of statistical data.

# 9 MOZ

If your intention is to measure your competition with respect to your website, Moz is a very effective tool. Study the competitiveness of a domain based on metrics that expose how optimal is the SEO of a page. Also, your chances of positioning, or not, according to the score of your keywords with respect to those of other sites.

If the range is the same or similar, it is considered a good indicator. Within its Pro version the utility is even greater. Includes verification of titles, subtitles and number of characters used for each item.