What you’re missing if you do not use video marketing on your blog
If you have a blog, I do not need to tell you: the video interests you. And a lot.
They rarely allow me to write about what the video has represented for my blog and what it represents every day for all those who write in theirs about a specialized topic and want to connect with as many users as possible.
I speak of attracting, of seducing and retaining, of converting and positioning. In short, everything that video can do for our blog and our brand. Let’s not hide behind cheap excuses; it’s time to get down to work … in front of the camera.
Advantages of video marketing for the blogger
I’m not going to fall into topics like that the video generates more confidence or that moves at a higher speed than any other type of content. They are all true, I will not say anything else, but I think we’re not here to convince ourselves of how useful advertising-level video is for our blog. But to increase our visibility and increase our list.
We are here to think about how to include video in our content strategy without damaging our brand along the way.
- Earn trust in a single post
I am still struck by those bloggers who spend time and effort in designing texts that help them connect personally with their subscribers when in my opinion the video will do so much more quickly and effectively.
I do not care what you get when you speak, or that you give some return to what you want to say; nothing will make it clearer who you are on a personal level than a video in which you show yourself in a natural and close way.
You can appear with your partner, your family or your pets. You can talk about your project or limit yourself to what you like to do in your free time. But think that you are looking directly into the eyes of someone who knows you absolutely nothing and that in the future could end up being the one who buys your product or service.
- Generate many more leads in half the time
Ok, I did not want to say it, but I have no choice: the video generates twice the confidence in half the time.
In my case, the “face to face” is my strong point, I do not deny it, so I always try to take the reader of my blog to a video meeting, either attending a free training or having a free session in which we talk about your project.
If a user does not know if the lead magnet you offer is for him, make it clear with a video. In half a minute you can tell him what he is going to solve by downloading it or by accessing it for free, the time he is going to steal and how well he will be afterward. Nothing convinces more than someone offering a product they really believe in.
And you believe in your product, right?
In addition, you can use a video testimony of people who have already downloaded it and thanks to it they have solved the pain we mentioned before. It is so obvious that it must work. By force.
- Sell your info product and increase your list
“If I do not see it, I do not buy it.” That is my adaptation of the famous phrase “if I do not see it, I do not believe it”, and that is that nowadays if you do not use the image to sell your product, you are literally throwing away your time.
But, and when your product is actually a service?
In this case, it is not about assembling a product, which is also (the product is you and your knowledge), but to get the subscriber or new lead to understanding that what you offer is interesting for your project.
It’s what I tell my mother when she asks me what I’m doing: “Mom, my job is (among other things) to create courses, find the people who are interested in buying them, and make clear to them what I offer them.”
And there is a whole science behind that.
But always with the support of the video. It’s not that I’m too lazy to write or layout pages; not at all. In fact, I think that although the protagonist is the video should always rely on other information that we should not show in it for the simple purpose of not overwhelm or tire. The idea is that the video will make everything clearer in less time.
Do you want to know when my list grew in a huge way? With video releases of my most important courses.
It was with these releases that I created a video training of four classes, following the structure of Jeff Walker, and combined it with a Facebook Ads campaign.
The blessed funnels of conversion, but that’s another subject.
The fact is that by offering something based on video and promoting it in this way, I got my list practically duplicated in a very short time.
Be careful, it’s a lot of work. Although it’s worth it.
- Improve SEO
If you do not give importance to the video, you are also subtracting the SEO, if it is the positioning of your blog that concerns you right now.
Only the video can help you in your SEO campaign, for different reasons. Without getting into the video positioning strategy (VSEO), which is another thing and very fun, give you a couple of data:
- A video in your post improves the SEO of it.
If you offer a good video with your post, in which you help your reader to understand what the same is (without repeating exactly the content), he will stay to see almost with total security. You just improved the permanence on your page and, therefore, the bounce rate. You’re welcome.
- YouTube is the second search engine behind Google.
But, in addition, you already know that phrase that the marketing gurus love: YouTube is the second search engine behind Google.
This phrase would be questionable from the point of view that YouTube is not a search engine; It is a video portal that, effectively, we use as a search engine. Because who would look for a written tutorial on how to tie a tie? That’s what I thought. This means that many future subscribers to your blog will reach you by searching on YouTube.
Item: Have you stopped to see how many results Youtube offers compared to Google using the same terms? Indeed, a tenth in some cases. This makes positioning your YouTube videos much easier than positioning your posts on Google, but it offers a powerful value: when you manage to position your videos, you will appear on the first page of Google with the thumbnail of it, which attracts much more attention than any other content.
Then do yourself a favor and start creating a video with each post you write, if only to improve the positioning of it. Remember to always link your official channel with your website, and thus be able to add annotations to the videos you upload to send direct traffic to the post in question.
- Increase your visibility
Incorporate video as a basic element in your publications on networks. We already know that video has been the most displayed by Facebook for a short time, so you are likely to go further than any of your other publications.
But not only for that.
The video (say daily or weekly) will allow you to reach many people in different contexts and areas, whether they are in front of the computer at work, or navigating bored while waiting for the subway. You will always have them there.
It does not matter if they are tips related to your sector, reflections on modern life or a kind of video-diary that helps you connect with your community. The fact is that people must be used to seeing you in small (but interesting) doses of video.
And this includes any other social network that tolerates the video. That is to say: all.
In Snapchat or Instagram Stories, you have a vein to draw attention to your day to day to all your followers. It is not about always being with the corporate discourse in your mouth, but about giving them the opportunity to participate in your life, even from the point of view of the spectator.
The day you publish a post you will all be willing to go read it, because they have seen you day by day developing the idea, writing…
If everything is advantages!
How to fit the video in my blog? Strategies to start today
Whenever I teach a formation I ask the same question…
“Seriously, why are not you making videos now?”
And the answers are repeated:
- I think it’s expensive…
- I’m scared to look bad (or that is shabby) …
- I do not know where to start…
But in this case I think we can skip all those barriers and go straight to the point: how to start with the video for my blog?. Do not be overwhelmed, or come too high. In these cases I always recommend trying everything, experimenting … and then analyzing what has worked best.
I bring you, in my opinion, some ideas so that at least you know where to shoot when placing the video in your content strategy.
(If you think of a better one, I’d love to read it in the comments)
- Video as valuable content
Not a post without his video.
Write this sentence on a piece of paper and stick it on your forehead. Well no, better on the wall, otherwise you will not see anything.
You have to give the reader the opportunity to consume your fantastic content in different ways. Maybe a podcast will help you to follow you without having to read to you, listening to your posts anywhere but, and if you prefer to see or follow a video to find out what the content is going on?
It is not necessary that you always appear on camera if that is your concern (although a brief presentation and farewell never hurt); you can choose to make a simple Powerpoint and post your post as if it were a short talk. The limits are set by your imagination, not your budget.
A video in each post implies a video working on YouTube to take traffic to the web, so you win everywhere. But keep in mind that the community that you are building on YouTube should also eat, so do not neglect this route and create content whenever you can.
- The tutorials, endless source of visits
I could not be giving you ideas about video marketing without citing the video tutorials. In this case, we have a video that will serve us almost infinitely; because for every user that has learned thanks to us, there will always be another who wants to learn.
And do not forget that by giving away our knowledge we are putting them in your pocket. We are winning. When the time comes to learn with someone or to resort to a professional, it will be in us in the first ones that think.
Confidence, visits, positioning … I do not know about you, but I think this looks very good.
To all this, what types of video tutorial can we find in today’s blogs? Obviously, it has a lot to do with your sector and your community, if they have the time or how complex the matter is, but at least there are modalities that more or less can be adapted to what we do.
Types of tutorials:
We could divide the tutorials into two types, being generous: the real world and the screen.
- Those of the real world: those in which we show anything that can be touched, from making a recipe for cooking to changing the oil to the car.
- The screen: these would go more to teach our users (or who need it) to use, configure or install any software or program that appears on a screen. (Even if it’s from our phone).
Both cases have their good and bad parts. While the “real world” tutorials have more merit and help create a natural brand, they are more expensive to produce, in terms of equipment and the time needed to make them. On the other hand, the software tutorials are easier, practically immediate, but they do not work so well at the viral level.
Basic equipment to create your first tutorial:
Based on what was seen in the previous point, we will need a basic equipment to create our video tutorials.
If the videos are going to be about something real, you need (oh, surprise!), Something to record, something that records the sound up close, and something light. To not get involved with the issue of budgets, I’ll give you three low cost keys so that money is not the excuse:
- Use your phone any relatively current phone records at least 720 lines (720p), which is more than enough for your video. Also, recognize the faces when focusing, which is an advantage. Please: do not forget to record horizontally.
- Use the hands-free Do you know that cable they give away with all the phones to talk without hands? Well, it is a great micro, so take advantage and use it as if it were a flap.
- Take advantage of the living room of your house with more light. It does not matter if it’s the kitchen or the iron room. It may be nice to show some element of the house, or simply adapt it for the recording. Do not forget to sift the light with a curtain or fine cloth so that the shadows are not too hard.
If on the contrary you want to record without showing yourself more than necessary to the camera, creating software tutorials, you will need programs that allow you to do this. I tell you what I use:
- Interviews with important bloggers
This is something we have seen many times: bloggers interviewing bloggers.
And it is a very simple technique that also brings many visitors because, after all, you move both your community and yours. As you also touch the ego of the other person (everyone likes interviews, I tell you) it is very easy to say yes.
How to conduct an interview with someone influential?
First, you must analyze who is really influential in your sector. Maybe the first person who comes to mind is the / the classic guru, but maybe you should look for other bloggers who have a little more time than you in the world and who have already created a good community.
Once you have located the blogger of your sector, you must launch an offer that you cannot refuse, such as talking about your latest product, doing a retrospective of your life, or anything that both he and you consider interesting. At that point you just need to make an appointment and get down to work.
I’ve done interviews both live and recorded, and both have their dot. While the recorded ones lend themselves to doing them in the morning (with more light) and editing any errors, the live interviews allow users to participate live, which is always appreciated, at the same time exciting.
- Capture quality traffic
We have talked about positioning, retention, engagement, conversion … but, what about the traffic to my website? Because that’s where everything comes from, make no mistake, friends.
In my case most of the traffic that I bring to my blog comes from both my list (blessed list) and social networks.
It is important that this traffic, which comes from networks, be of quality, and for that we must take into account many things: from the text we use to the images, the videos … in short, the strategy.