The tools for a Community Manager are your main job support. Remember that this professional must manage different aspects to keep up the corporate accounts of a brand. Therefore, it is important that you know the main platforms that could lighten your workload. And in turn, enhance the scope and double the profits of the company. In this post we tell you.
5 essential tools for a Community Manager
1 # Hootsuite
It is one of the tools most used by the Community Manager given its level of scope and variation of functions. Hootsuite is used to schedule publications on different social platforms. In addition, it allows you to keep track of community activity in them. For example, manage mentions, messages received, among others.
Likewise, this platform has a section in which it shares statistics on the behavior of the brand in social networks. So evolution can be corroborated in terms of scope, positioning and visibility. As well as other general metrics typical of social networks.
In short, it is one of the best and most complete tools for a Community Manager to manage social networks.
2 # Trello
When it comes to planning and organization, Trello is an ideal application to keep everything under control. Best of all, you can get it for free, and it allows you to properly organize and distribute tasks, plans or programs and actions. Likewise, in the design of calendars it allows defining who are responsible for executing each of the tasks. Therefore, it is a good ally to carry everything in order in a work team, properly distributing tasks and assigning the corresponding delivery date.
3 # Google Analytics
Among the best tools for a Community Manager, Google Analytics is one of the most essential. This analytics platform allows the digital professional to determine what happens to the traffic that directs the blog or the managed website.
In addition, it also allows you to view information in real time, that is, relevant data about what visitors are doing at that moment on the web. Being a very essential aspect to measure the impact of a campaign. Taking into account what are the aspects to optimize to achieve the desired results.
Likewise, Google Analytics provides detailed information about the audience, such as demographics and interests. This information allows to further segment the strategies to essentially convert potential users to the brand. And, like another highlight, this tool also allows the identification of traffic sources. That is, social media, search engines, email, among others. This allows knowing which campaigns are giving more results than others. In this way, resources and efforts can be directed to make the most of it.
4 # Canva
As for graphic design, Canva is one of the tools for a Community Manager, infallible. In this platform you can make many designs quickly and easily. Best of all, you find predesigned templates with the characteristics of each social network.
So it saves you a lot of time and effort, because you don’t need more technical knowledge to handle it. It is an intuitive platform that guides you step by step, and you won’t even need it for its ease.
Its free version includes a wide variety of functions; it also has a paid version to access other add-ons. Canva adapts to computers in its web version, as well as Android and iOS devices.
5 # Tagboard
Hashtags have become an essential element to differentiate campaigns on social networks. They are not only on Twitter where they originated, they have now moved to the rest of social platforms. However, it is not just about placing the hashtags that we believe are more “beautiful”. We must be certain that they will really give us the desired reach.
That is the main objective of Tagboard, with this application you can identify which pages and profiles use a specific hashtag. As well as you can know how much is used, the usual context in which it operates and who is using it. In a nutshell, you can analyze the scope of the label you want to include in your campaigns.
With this information it will be easier for you to design strategies that can reach the target audience.