It is time for you to discover what are the benefits of marketing automation that you will obtain if you apply this methodology in your strategy. These positive aspects that you will see below will motivate you to make use of these automation techniques.
1.- You save and manage your time
One of the main advantages of automating marketing strategies is that you save time and can manage it better. In such a busy world this is a great support, especially for large companies that need to streamline processes.
If you work with drip email marketing tools, you have the possibility to plan your strategy. In addition, you can create your campaigns and let them run their course. All this is achieved with automation, which you can apply in other channels.
The best thing about this is that the time you invest is less, since you save manual processes that sometimes take hours of work. In this way, you can better manage it and use it in other activities that require more dedication.
2.- You invest more effectively
Saving time translates into lower costs because, when processes are automated, less investment is required. Manual work requires more staff, as well as resources that represent additional expenses for companies.
Whereas if you work with marketing automation tools you will only have to invest in it, and you can handle it yourself. You do not need a large work team to program the actions you want to carry out in your strategy.
And the most beneficial thing about this is that the money you save in resources can be invested in other areas or tasks that require it. For example, you can use it to pay for advertising, so you will have a greater brand presence. All of this boils down to a positive ROI, only if you implement automation effectively.
3.- You organize and segment your target audience
Previously the only way to segment your target audience was by doing manual segmentation. You could use as parameters different aspects such as age, gender, location or preferences. Today, this process is much more agile and simple thanks to automation.
With the specialized tools you can carry out the segmentation of your database in an automated way. How to do it? Generating sections based on the stage of the sales funnel in which the client is at the time.
This way you better organize your contact list and effectively segment your audience. Without a doubt, this will allow you to reach them more effectively and you will be able to stay in their mind for longer.
4.- You cultivate leads
Imagine all the work generated by connecting one to one with customers manually, beyond spending a lot of time, you face the risk of losing them. But if you apply automation, you can make an efficient connection from the moment the user interacts on your company’s website.
You can attract them with your content and invite them to register to receive your newsletters. Once you subscribe, you will automatically receive an email confirming your subscription. From that moment, the cultivation of a qualified lead has begun.
5.- You align marketing and sales
Another benefit of marketing automation is that you can combine marketing and sales automation efforts. This is possible using the same software, which will be able to align the objectives of your business.
In turn, it will make it easier for you to go from a qualified marketing led to a qualified sales lead.
Plus, it’s a great way to increase sales productivity and reduce marketing overhead. In this way, your marketing team will be dedicated to designing strategies to increase the conversion rate, while the sales department will increase its performance.
6.- You increase the conversion rate
Did you know that with marketing automation you can increase conversion rates? Yes, these tools can help you increase it. It is a more effective way to manage your leads and get them to take the action you have been waiting for.
This is possible thanks to automated processes that allow you to capture leads. And you can even redirect your website visitors who aren’t converting, increasing your CRO.
Here again highlights the time, since being automatic, your team has more time to work on strategies that convert.
7.- You build your brand image in different channels
Among the benefits of marketing automation, it should be noted that it is functional for different channels. These software’s have the ability to work your strategy together which makes your campaigns more efficient.
You can apply it in email or SMS marketing, social networks like Facebook, Instagram, Twitter, etc.
The purpose of this is to offer users various alternatives to connect and identify with your brand. Once you do this, it will be much easier to convert potential customers.
8.- You offer more personalized experiences
Some are not encouraged to implement automation in their processes because they consider that it makes campaigns impersonal.
If you apply the method correctly and have experienced brand copywriters, you will get much more personalized results.
How is this possible? By automating you can divide your audience into different segments. Therefore, it is important that you previously segment your database.
9.- You create scalable processes
Most companies and brands have a common goal, it is nothing more and nothing less than expansion. Marketing automation is ideal for this mission since, with its help, you can create scalable processes faster than if you did it manually.
When configuring your marketing systems and processes, you should always ensure that these actions will positively influence your scalability. This is a very effective strategy so that your business can expand without so many complications.
10.- You get accurate reports
Sometimes it is tedious to analyze the final results of your strategy, but if you work with automation platforms, it doesn’t have to be that way. This type of software to generate automated reports that undoubtedly facilitate this analytical work.
They can also give you a high-level overview of your overall process. This will be of great help to you to visualize complications and aspects that need to be corrected.