The home page of your website is the business card of your business. Causing a good or bad impression on the first page will determine from now on how the visitors of your site act. Conducting positive or catastrophic results…
Today I’m going to talk about the guidelines you should follow in the web design of the home. And what you should avoid in it so that users do not run away from your site.
What should a good home page include?
The first thing you should do is answer a series of questions and respond to them. Take pencil and paper (or your mobile, if you are more technological) and write down all the “complements” that you cannot miss to your homepage:
What we offer?
When a user enters a new website must be able to understand instantly that is offered in it. If the user needs to search to find out what they can get on that website, then you have a problem.
You have to be able to convey as much information as possible in a concise and concentrated manner, without exceeding the use of many words. Relying on the images to transmit is also fundamental.
Of course all this important information should always be accompanied by a powerful and very attractive design. That encourages the user to want to interact and know more about your web page and what is offered in it.
HTTPS: You can trust us
More and more users are fixed if the web they are on is secure or not. If this website also sells products or services, security is much more important. That’s why it is essential to have a secure transfer protocol, the famous https lock. One more factor to take into account in your web positioning.
Rest assured that if you are from the “Unsafe” or “Dangerous”, the user will run away.
But in addition to security, trust is also gained in appearance and design. So, if your website is one of those that seem designed in the 90s, it’s still time to consider renewing it.
The visual aspect is very important
And especially in the home. The success of a good home page is based on the correct combination of little text, but very persuasive. Along with those visual elements that impact your target audience.
What can you find beyond the home page?
Although we always have the menu to categorize and structure the contents of the web, in the home it is good to show pills or summaries of the different parts of the web. Make a compendium and highlight from the most important to the least.
Errors that you should avoid on your home page
Do not include logo
I think this first mistake is quite obvious. But I remember it in case someone forgets. The logo of your company can NEVER be missing. The image of the company should be clear.
Whether the person knows the company or not, the image must be clear from the start.
Do not be slow
If your page takes a long time to load, you get bored. And there are people who do not have much patience. As soon as they see that your page does not load at all, they will disappear as fast as they came. It is said that between 3 and 4 seconds is the maximum we are willing to wait.
I do not want to hear you!
This is probably one of the things that bother users the most (to me personally). You enter a web page and suddenly a little song sounds … And most likely, it sounds very loud on top of it.
No one wants your page to decide unilaterally that music should sound. Putting an automatic video or audio playback will inevitably make users disappear.
If I cannot see you from your mobile … forget it
You must be very clear that today users use more mobile than the computer. It does not help to have the best possible home page, if it is not optimized for mobile phones. So keep in mind the responsive web design.
At the level of texts, since on the mobile screen there is less space, and a conglomeration of words and information can remain if you do not take care of it. And at the level of images, which will not be the first time or the last, some pages show images that do not adapt to the size of the screen.
This menu makes my head a mess!
The menu must be intuitive, that is, that the names you give to the categories make sense and transmit relevant information. You can use tools to know the keywords.
On the other hand, the very complex menus are not attractive either. Of course, in some businesses, large menus are necessary, due to the large number of categories they cover. But whenever you can, try to make the least possible subdivisions.
So far everything you need to know to start creating or improving the home page of your website. Do you have any more suggestions or any questions? I wait for you in the comments.