Instagram has positioned itself as an imposing social network focused on visual content. However, text content is also important to complement images and videos. Do you really know how to write for Instagram? It might seem like an easy task to do, but making the text attractive on a visual platform is a challenge. Don’t despair, this has a solution! We give you tips for you to learn how to build good captions for your visual content on Instagram.
The texts on Instagram
They say that a good image does not need to integrate texts, and this may be true to some extent. Not for nothing has the saying “a picture is worth a thousand words” popularized. But, this premise does not apply to social networks, where the use of words is essential to deliver a specific message.
In this case, it is not only about visual art, but also about communication. So the lyrics have begun to take a fundamental role in brands that wish to achieve a good level of visibility, positioning and reach in social networks.
It is a bit ambiguous to believe that text content could be relevant in a social network where the content consumed is purely visual. However, there is a perfect link between the two, which gives attractiveness and distinction to the text.
The text is a complement to the image or video, whose objective is to expand the message to be transmitted. A good caption explains the visual content, invites users to interact, which will make your content more attractive and more shared.
Therefore, it is important to take a moment to learn to write for Instagram. Always, taking into account 2 specific points. On the one hand, the logic of the essence of Instagram, a social network based on easy-to-consume content. On the other hand, the Instagram algorithm, which rewards those brands that are able to retain the user in their posts. How? Making them read accurate and relevant content.
Write for Instagram, tips for writing a good text
The best way to bring visual content to life is through the caption of the publication. Lean on these basic tips on how to write for Instagram:
Hook with the image or video
We are clear that Instagram is a visual tool, so the main thing is that you hook the attention of your potential users with the image or video. After you have their interest, then invite them to read more information at the bottom of the post.
Start with the most important
To learn to write on Instagram you must take into account a fundamental principle: Do not bore the reader! You have to take advantage of the first lines to comment on the most relevant aspects of the publication, not at all. Instagram allows you to write up to 300 words. It is more than enough!
Many brands fall into the great error of spreading and, in the end, they say nothing concrete. Forget that the Instagram algorithm gives more relevance to the number of words rather than the usefulness of the content. Be brief and precise from the start!
Adapt brand language to Instagram tone
Keep in mind that each social platform has its own tone as far as language is concerned. For example, content with technical terms and a more serious approach is ideal for Linkedin, a social network for professionals. But I wouldn’t get the same positive impact on Instagram, a youthful, fun and relaxed social network.
Instagram’s tone seeks to show the most human, authentic and friendly side of brands. For formalities is your corporate blog or your official website, in this social network appeal for a more cheerful language, make jokes, jokes, interact with your target audience, hang up spontaneous photographs and complement with carefree content.
Add a call to action (CTA)
Yes, writing for Instagram implies stimulating user action, always in a genuine way without showing the commercial side. How? Including in the text a call to action, however minimal it may seem, adds good points.
You can, for example, invite the user to “like” the content if they liked it, or share it in their stories so that their friends know the information. You can also ask questions so that they respond in the comments, direct traffic to the link of your biography, invite to participate in a contest, etc.
To request the action, do it in a subtle and enjoyable way. Maybe with phrases like:
“If you liked the content, double-tap the screen.”
“Tag a friend who shared this story with you.”
“If you wanted to see more, go to the link of our biography.”
“Tell us in the comments what your daily routine is.”
Limit the use of hashtags
The power of hashtags on social networks is undeniable, but when writing for Instagram you must be very careful. While the platform allows you to integrate up to 30 hashtags per post, you don’t need to use them all. If you use about 5 that are really potential, it will be more than enough.
Of course, a good writing must be fun, that’s why the integration of emojis has become so popular in Instagram content. It is a more dynamic way of explaining content in text.
In addition, this will allow you to give a more personal touch to the communications you have with your users, making it part of the personality of your brand. If not, take a look at the Starbucks profile, emojis are key in your captions.