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Thanks to social media (Facebook, Vkontakte, Twitter, Odnoklassniki, etc.), companies are moving from monologue to dialogue, getting good feedback and prioritizing the development of the situation. With their help, you can identify customer problems and respond to them, conduct relevant market research.

At the same time, communication with social networks is more casual and open by default. You can learn much more about yourself on your own page than through corporate mail or your own communication. New media erase restrictions on contact, there is no concept of subordination or rules of behavior (except for the rules of general morality, of course)

In this nuance, companies that provide services to business (B2B, Business-to-Business, business-to-business) are similar to the B2C segment (no-stay-Consumer, business-to-consumer), where the interaction takes place with the end users. Social media presents a huge range of HR opportunities for auditing and consulting firms. For example, the forecast of active bloggers will allow you to find opinion leaders and professionals in their own business, who can then be invited to work. Some resources, for example, “My Circle”, are equipped with the function of articles of vacancies and resumes, there are tips, you can establish and strengthen business ties.

In one of the Big Four companies – PricewaterhouseCoopers – on the social network LinkedIn you can exchange knowledge, experience, communicate with colleagues and former colleagues. Moreover, PricewaterhouseCoopers has an official blog where materials about career growth in the company are published, and the platform on LinkedIn is designated as free. Another audit giant has a career Twitter account. It publishes information about vacancies, training seminars, etc. Delloitte preferred the YouTube channel, where you can learn about building a career in the company. In general, the entire Big Four is actively using social media in order to find employees, moreover, not just personnel, but qualified, productive and motivated professionals in their own business.

The question of how to separate the seriousness and frivolity of the content that is added to social media on behalf of the company remains unresolved. But, nevertheless, an important principle – openness – makes it possible to significantly smooth out a strict corporate style. At the same time, any company thinks over for itself what resources are needed, how and how much to attract employees, what information to publish and what not. However, it is already becoming clear that not only B2C companies, but also B2B companies, which include audit and consulting firms, are behind social media.