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Ha the “redesign”! A term that we often hear: “this site deserves a good facelift”, or the famous “everything needs to be changed!”. So, we take notes, we keep websites in our favorites to have inspiration for a future / potential overhaul … What if it was the right time to act?

A site redesigns? “Now is not the right time.”

Caught up in our daily lives, starting a project of this magnitude often seems idealistic and insurmountable when there is a shortage of time. The specifications and the management alone can make you dizzy!

Many elements need to be worked on to achieve an efficient website redesign: tree structure, content writing, networking, creation of adapted visuals, etc.

The COVID-19 crisis is taking us through a difficult, anxiety-provoking, uncertain period … but it allows us to have at least one thing: time. For yourself, for your family, for your leisure activities (who has not typed “beginner yoga” on YouTube?) But also: to gain height and start substantive projects that you have been putting off for weeks (even months, right?

So, what kind of website redesign can we undertake? What elements to prepare? What skills should you surround yourself with when you want to redesign a website? We have produced a white paper to answer all these questions and help you in the best possible way in your efforts, the development and the management of your project.

White Paper: discover 10 obstacles to overcome to successfully redesign your website

As part of this unusual period, we have brought together our Web Project Management experts to offer you a White Paper. This brings together the 10 obstacles that can arise during a website redesign and explains how to avoid them.

1 # two types of site redesigns to consider

Generally, when we talk about a website redesign, we think above all of a graphic redesign. And it is true that the visual aspect is central! But your website is not just a showcase! There is no point in having a “beautiful” site if it does not meet your objectives. A site redesign is also an opportunity to intervene on the structure and improve it to promote the user experience and allow navigation on mobile. It must have real added value, and even help you increase your turnover.

In fact, there are often two types of redesigns:

  • Graphic redesign: when you only act on the graphic aspect of your site, if you have changed your logo or changed your visual identity.
  • Visual and structural overhaul: this is a much more complete overhaul, which involves real graphic work, but also deeper changes in ergonomics, tree structure and content. But above all, you will be able to act at the technical level, essential for a successful site!

2 What will you discover in the White Paper?

Among the 10 points of our white paper, get answers to the following topics:

  • Website audits: is it still a good practice to adopt? What are the specifications for an audit?
  • The mobile first strategy: is it essential? Does a mobile site help SEO on Google and get more visitors?
  • The content strategy: how to start again on a healthy basis? How to improve your SEO thanks to your content?
  • The promotion of a new website: objectives, channels and timing, but also development and optimization of communication when going online.
  • Continuous improvement: how to analyze my website? What improvements to optimize its natural referencing, its traffic or its conversion rates?

Of course, redesigning your website has a significant cost. But you must always consider it knowing that the impact will be profitable for you: redesigning your site is an investment that will pay off in the short, medium and long term. You will see a positive impact on your natural referencing (SEO), but also on your traffic rate, since easier navigation will make users more inclined to stay on the pages of your website.