Making the most of your SEO potential on an online store means taking into account all the elements that are likely to be taken into account by Google and others in your SEO.
In other words, to optimize the SEO of your e-commerce, it is necessary to think about referencing the form and the content, the information on and between the products, the categories and the links between transactional and inspirational contents.
- The content . I produce quality content in sufficient quantity on my online store. I transform the product descriptions of the suppliers and write my own descriptions in my e-commerce catalog, so that they are unique. I avoid duplicate content . I make sure to integrate user queries into product catalog descriptions .
- The keywords . In my selection of keywords, I apply myself to reproduce the levels of engagement of visitors to the site. I use both generic keywords, solution-oriented keywords, and product-related keywords. I check that the keywords are popular and not too competitive . I am also careful to exploit the long tail keywords .
- The contents of inspiration. I endeavored to produce, in addition to the content of the e-commerce catalog, content to inform, educate, entertain visitors . I run a blog that discusses the experience around the benefits and uses of my products more than their features. The inspirational contents make visitors dream, project them into the use of my products and, above all, guide them in their decisions journey. It’s also a great way to incorporate long-tail keywords. And mesh with the e-commerce catalog as such.
- SEO tags. I make sure that each new product content meta tags are correctly filled. I often notice it among competitors (especially thanks to tools like SEO Quake ): the meta tags are not met, or not unique, or poorly written. This is the showcase of my store.
- Healthy internal mesh . I do not forget to provide on each page one or two links at least to associated products, inspirational content, external sources. It is a way to document their customer journey, to respect their need to support their purchase decision. And most importantly, I do not imprison them. On the contrary, I optimize their research experience.
Optimize the SEO of your e-commerce on more diffuse elements
- The display speed . I take care of the weight of the contents and pages that I publish. Because after a period of 3 seconds of display, the user may turn away from your page.
- Multimedia . I exploit wisely and qualitatively photos, images, videos and other “staged” multimedia products. Because I know that we retain 80% of what we see against only 10% of what we read. Naturally, I look after the file names and titles of these media, as well as the SEO tags.
- The influence . I devote time to my strategy of broadcasting the contents that I publish. The broadcast includes both sharing on social media , but also the relationships I have with influential bloggers and other magazines that can promote my products through (sponsored) links. I also make sure to facilitate the sharing of content by taking care of micro contents sharing, or even encourage this dissemination by third parties by offering competitions and other promotional actions, for example.
- The unique urls . I regularly check that urls are well managed . I allow myself to publish the same product on several pages, in different categories. But instead of assigning different URLs to this product, I take care, either to redirect the page, or to use the canonical URL, which indicates to the search engine the main URL to take into account among several pages of the same content.
- I check what the competition is doing . I build my SEO little by little. Optimize the SEO of my online store requires me to check the SEO of my competitors (business and organic). I adapt my content and optimization plans to their evolution in the top 30 of Google.
Optimizing the SEO of your e-commerce is essential to guarantee visibility, traffic and sales. But as we can see, SEO does not stop at the URL or the title of the page. There are a lot of other things to consider … what would you add to these 10 criteria?