Did you know that there is a direct relationship between motivation at work and the performance of the members that make up a work team?
According to the studies of the University of Warwick and the Wall Street Journal with Opener Institute for People, a worker satisfied with his job is 12% more productive and 32% more efficient. That is, the happiness of your workers must be part of your business strategy. From here, let’s see how it influences your sales!
The results of every company go through getting a good motivation of their employees. Any person in charge of human resources knows that the motivation of his team will guarantee the attainment of the objectives set.
These objectives are also very important if we talk about the marketing and sales department, since the ability to get new business depends on them.
For this, it is necessary to consider the best strategy of motivation at work so that the marketing and sales team achieves greater solvency both individually and collectively.
Motivation is an aspect that should not be lacking in the team. It implies a qualitative change in the way tasks are performed, as well as being a way to maintain a pleasant and proactive work environment. Not to mention the great benefit of motivation at work: commitment.
What is motivation at work?
Job motivation has to do with the ability of the company to keep all its employees involved so that they contribute the maximum performance and achieve, among all, the business objectives that the organization has set.
Luckily, the business culture has already rejected the idea that money is the only factor of work motivation. Beyond the powerful gentleman and the Taylorist theories, commitment can be achieved, confidence maintained and motivation improved in other ways. Specifically:
- If we give more decision-making power to the team members, if they have a voice and vote in the company, they will necessarily feel more identified with it and increase their level of commitment.
- Employees must have access to company information. This information must be accurate, updated and understandable to all.
- Training the team in a constant way favors the improvement of their skills, which generates confidence and efficiency.
- Rewarding employees does not necessarily have to involve the company’s coffers. We can define various rewards, which, although they can be translated into figures, show the interest that bosses have in their employees. For example, a promotion, a recreational activity, a well-deserved vacation …
Motivation in the work of the marketing and sales team
All the departments of a company are important, but if we want to clear up the unknowns that lead us to improve the results of marketing and sales, it is essential to focus on them.
How to motivate them to have an impact on sales? We propose to take into account these 7 keys to achieve it.
- Need for both departments to work together and for the same objective
Sometimes there are confrontations between the marketing and sales departments, by their nature, some say that the leads are not quality, others that are not sold enough … but to have a united and motivated team this has to change. We see how?
What we should look for is for both parties to feel that they form a single team , and even if their responsibilities are different, fight for the same goal and move all in the same direction. In this way, the feeling of belonging will be stronger and contribute to a much better work environment.
In fact, according to the 2017 Inbound Status Report in Latin America, only 21% of marketing and sales teams work aligned, and for those that do, their commercial strategy is 3 times more effective.
That these two departments work aligned does not have more than advantages: the target audience is better known, the content of our communications is better adapted and the registers are fed back, among others.
- Procure a pleasant workplace
The work environment is a key factor in the way in which each person perceives their work activity. Workers will value very positively -which will affect their motivation at work- a pleasant environment and a comfortable, functional physical space , where work can be enjoyed and tasks are not done uphill.
For them, we must take into account the needs of the different departments, and although the ideal is that both share the same space, it is also interesting to have spaces enabled so that each one can perform their functions comfortably separately if they need it. For example, sales, which have to make several calls that, have places to do them without feeling exposed.
- Participation of the entire team in decision making
It is important for the leaders of the working group to be able to delegate to others and offer the necessary freedom and confidence to develop each function and evaluate it, then, according to the results. If workers are involved in decision-making:
- They have more information.
- They are more involved in the work.
- The collective activity becomes more coherent, involved and in line with the rest of the company’s activities.
- Continuous training
Training the team on a permanent basis is necessary for any company. It benefits the group and the individual, who feels they are valued and have an objective to fulfill.
In the specific case of the marketing and sales team, this factor is more than determining. These specialists are very interested in being up to date. For them it is essential to keep abreast of new strategies and trends: benchmarking, big data, storytelling, branded content, etc. In addition, to develop your negotiation skills, an extremely important aspect.
- Recognition of achievements
It is important that the formation of the team be translated into feedbacks of the team leaders so that everyone can improve, persist in the successes and compensate and correct the errors.
It is a return of information that is usually departmental, but we must try that it is also individual. That is, recognize achievements in the most personalized way possible.
And definitive, it is about valuing the effort of each worker granting prizes or incentives -such as a promotion- or, simply, a thank you.
- Labor promotion and improvement of working conditions
The recognition of the achievements of the workers can imply a promotion or promotion, but also an improvement in working conditions. These improvements can be fair wages with which the staff feels valued, or introduce other social benefits as a reward.
For example, checks for daycare, restaurant tickets, aid for fuel or public transport title, funding of academic studies, participation in healthy eating or exercise programs, etc.
- Do pineapple: enhance understanding and empathy in a team building
The departures of team building as a team are an excellent strategy to make pineapple and encourage motivation in the work of any team. Also in the case of the marketing department.
It is about boosting the productivity, passion and creativity of team members, and is considered one of the best investments a company can make in the 21st century.
This type of team building outings of several days consists of bringing the team out of the office, with the intention of working, but also dedicating time to leisure , so that relations between the members of the group are strengthened.
These initiatives are not as novel as they may seem. Already in 1985 Steve Jobs and his 11 employees celebrated their first team retreat, 90 days after the founding of NeXT.
Today, more and more companies, large and small, have joined the trend, and celebrate outings with their employees, usually in rural areas far from the noise.
This type of initiatives are highly valued by workers, who say they feel the benefits of an activity that involves learning, personal and work improvement, which makes them feel valued and with more strength to return to the office.