Social networks meet all business objectives and perfectly complement your other strategies, such as Google Ads campaigns or SEO optimization of your site. Use these platforms to:
- Gain visibility and notoriety through your publications: videos, images, texts, promotion of your products and services … By working on your content, you maximize their impact on your audience and promote engagement via comments, likes and shares. Your audience grows naturally and without increasing your budget.
- Improve your communication with your customers and prospects and get to know them better. You gain popularity, you federate a community around your brand and you better meet the needs of your customers.
- Generate more traffic on your website: social networks become your showcase, an additional lever to attract prospects and customers to your platform.
- Fine target the audience: you create audiences according to the target you want to reach. For example, depending on his age, location, interests …
- Promote your products and services: the possibilities are endless to promote your catalog. For example, by broadcasting videos that show your products used, by creating visuals that inspire, by offering Q&A sessions to answer all Internet users’ questions about your latest innovation …
- Sell your products and services: create your store directly on social networks to promote immediate purchase and improve the customer experience.
Social networks represent a particularly interesting lever for responding to specific issues, such as the drop in sales caused by the confinement linked to the Covid-19 pandemic.
When an exceptional situation disrupts your results, social platforms are useful to take over. They facilitate communication with your customers, in particular via the chat box and publications on your accounts: for example, a company specializing in the installation of windows can use these features to reassure prospects and customers about the continuity of its services and answer their questions.
- The emergence of shops integrated with social networks helps you to reach your target audience more effectively to show them your products and services.
- Social Ads campaigns are also essential to ensure your visibility and promote your products and services directly on the platforms used by your audience. Creating an account on social networks thus brings you a real advantage to increase your sales and ensure the development of your company or brand.