Are you trying to decide between Magento vs WooCommerce to develop your online store?

Whether you want to turn your website into a feature-rich marketplace or develop an online store from scratch, the CMS (Content Management System) will always be the fastest, most intuitive and cost-effective option.

However, it may be difficult to choose the right software because of the variety of options available.

In this article, we will compare the two most popular CMS: Magento and Woocommerce.

We will explain its advantages and disadvantages so that you can make the right decision according to the needs and objectives of your business.

It is important to emphasize that we will be totally neutral and objective with our opinions, at the end of the post you will find our personal recommendation.

While we want to compare both platforms, it is fair to mention that Magento and Woocommerce are capable of creating elegant, interactive and customer-friendly e-commerce websites.

Both are SEO-friendly, customizable, scalable and intuitive frameworks that allow web developers to integrate advanced features in eCommerce.

It’s no exaggeration to say that both open source platforms can take your business to the next level in the digital world.

Let’s start!


Magento,  is an open source e-commerce platform  owned by eBay.

Being open source, is a free (in part) solution, we can find extensions and free products or paid versions that offer solutions already created specifically for different types of stores.

This CMS is very powerful and scalable, with the basic installation allows performing many different tasks in a simple way with advanced settings and functions.

It offers multiple different alternatives both to work with products and to create offers make price changes or work with different carriers to send our packages.

With its impressive track record and deep integration with eBay, Magento offers companies great flexibility when it comes to setting up and taking full control of their stores.

You can use Magento Enterprise Edition and Magento Community to create personalized shopping experiences for your customers.


  • Multi store Control multiple stores from a single Control Panel. Set up multiple currencies for the same store
  • Flexible you can try new tools, undo changes and work with sales orders, inventory, products, and categories.
  • Mobile Friendly Create a site fully adapted to mobile devices and desktop computers.
  • Powerful You have the possibility to add an unlimited number of extensions created by the Magento community
  • Multiple functions Install coupons, discounts and recommendations, integrate your shopping cart with payment gateways, manage returns and stock levels, and automate the sending of newsletters, emails and reminders.
  • Intuitive navigation, allows your customers to browse and find the products they are looking for according to the category, color and price.
  • Digital marketing tools, such as product reviews, cross-selling and up-selling, specific promotions based on customer segmentation and SEO recommendations.
  • Flexible and reliable, this solution allows you to exercise absolute control over your online sales channel.
  • Scalable the platform expands and scales effortlessly and quickly with your business. Provide the functionalities you need as your business grows.
  • Magento Connect allows you to create extensions to improve your customers’ shopping experience. In addition, you can improve the management of your inventory and your personal website. The Magento SOAP v2 API allows you to customize the usability of your online store and shopping cart.
  • Magento offers native mobile apps for Android and iPhone / iPad devices with HTML5 mobile interface. You can build a branded mobile site that connects to your website. Your customers can use sliding and zooming, as well as drag-and-drop tools.
  • Segment your customers for targeted promotions Segment your shoppers based on demographics, as well as your shopping history and activity, you can provide promotions, prices and specific content, as well as attach personalized coupons and discount codes to newsletters and emails.


  • It is heavy. Being a powerful solution, Magento can become a bit slow at certain times. Although it has a pretty interesting Cache option it can slow down when our store grows a lot and has peaks of traffic.
  • It is complex having countless possibilities it is inevitable that it is complex. Indeed it can be cumbersome in relation to advanced configurations; however creating basic stores is not difficult.
  • It is expensive Although it has its free version, if our store is large, it will force us to install it on powerful servers in suppliers that offer machines that are fast and have large bandwidths and that means an increase in fixed costs, in other words In the same way if our store grows, we will be forced to pay for it, in this case it is not like any of the other CMS that are free.
  • It consumes many resources Choosing Magento to develop your ecommerce brings with it a mandatory requirement “Dedicated Server”, and not a small server, no, but a piece of server with many resources, given its high consumption.
  • It’s harder to learn how to use it. Developers and administrators generally need training to build and maintain stores.


Woocommerce is a free shopping cart plugin for WordPress that is really useful for selling online.

This add-on was created in 2011 and is now used by thousands of e-commerce websites around the world, to be exact 42% of eCommerce sites are made in Woocommerce, impressive right?

It is a simple set of tools that allows you to sell whatever you want, from hotel accommodation, event tickets, products, subscriptions, and memberships to auctions!

For those who want something more than the basics, Woocommerce offers license updates, extensions and updates at reasonable prices.

This CMS is a great option for companies and individuals who want to launch their own online store, either from scratch or using your existing WordPress website or blog.


  • Open source: WooCommerce is completely open source, which means that the code is available for free for all, this means that anyone can see, modify and contribute. The open source nature of WooCommerce encourages an active community of contributors to the project.
  • Powered by WordPress: According to the business intelligence page Built With, 3,303,023 e-commerce sites in the world are developed with Woocommerce. This gives us the pattern of the massification of this plugin in the development of e-commerce sites. Since WordPress is one of the most used content management systems, it allows the owners of these websites to sell online using a platform they already know and love.
  • Intuitive and powerful interface: WooCommerce focuses on making the configuration process as quick and easy as possible. It offers a help assistant to perform all configurations intuitively in less than five minutes.
  • Good level of support and updates you have a high quality support service from the WooCommerce team, as well as user communities that include software experts and real business owners.
  • Scalable: as sales grow and business develops, companies often encounter scalability issues with the platform they choose. This does not happen with Woocommerce, because it can scale as fast as your business. Robust features are being launched all the time to optimize online sales.
  • Customizable: You can customize every aspect of the online sale. From currencies, rates, shipping costs, taxes, etc. Being open source and extensible, it is easy for developers to create custom integrations with almost any service provider.
  • Rich in functions: the core of WooCommerce includes all the main features to sell online professionally, without any problem. From the simple action of adding and managing products, to advanced stock controls, tax rate calculations and order management, WooCommerce handles all this quickly.
  • More than 400 official extensions: from payments and shipping to marketing and accounting, Woocommerce has a wide variety of extensions, all created by developers with the aim of enhancing functionality and improving online shopping experiences.


  • Weak database architecture for high volume and scalability
  • It often requires many additional add-ons to achieve ideal functionality that can lead to version conflicts and errors
  • There is only one version of Woocommerce (There is no enterprise version)
  • Weak product data capacity for large and complex catalogs
  • The themes and plugins premium costs can add up quickly.

Create shipping zones in Woocommerce