How to use LinkedIn effectively is a great way to reach your professional goals. For that reason I have compiled in this post some reflections that, taken into practice, will allow you to use this social network in a successful way and get results with it.
When publishing on LinkedIn, the “when” is less important than the “what”
In social networks it is important to know which are the most appropriate days and times to publish. This depends on the social network and the audience you are targeting. This way your content is more likely to be seen by a larger audience.
That said, there are networks in which “when” to publish has a greater significance than in others. For example, on Twitter the content is usually quite “ephemeral”: there are studies that indicate that the “useful life” of a tweet is, on average, about three hours.
On LinkedIn, on the contrary, when you publish you have to take it into account, yes; but it is a network in which the content itself is much more important than when it is published.
If your content is of quality, useful and interesting for your audience, you will have interactions even though time has elapsed since you published it. So, if you want to know how to use LinkedIn in an effective way, start giving great importance to the content you publish.
Post content that is timeless
There are foods that expire quickly. Others endure more. The same goes for the contents that are published on social networks. Some quickly lose interest; for example, because they are closely related to the present or to a certain date. Others, on the other hand, resist the passage of time.
Those in this second category are called “evergreen content “. It is, as I said, content that is not outdated, that is not “perishable” (or is after a long time).
Well, if you want to know how to use LinkedIn to get results, publish “evergreen” content.
I’m not saying that all your content has to be of this type. It is also advisable that you publish content in tune with current events or with a specific date; a theme that is “in the spotlight” at that moment; a day of the week that lends itself to publishing with a certain focus; etc.
But in your “basket” of content to publish on LinkedIn, it is good that you put content in it that keeps staying “fresh” and interesting over time.
You do not have to be famous all over the world. Worry about being in your sector
“The one that covers a lot of little squeezes”, says the saying. The same can be applied when searching for notoriety on LinkedIn. If you want to be famous to everyone and all over the world, chances are you will not get it. And not only that, but you are going to waste time, energy … and illusion, to finally reach the conclusion that you are very far from your goal.
So, focus and aim to be famous in your sector. And when I say “sector” I mean your target audience, those professionals and companies that you are interested in addressing.
You must apply this in all your LinkedIn activity. For example, when creating and taking care of your network of contacts. Create it with criteria, do not send invitations to connect indiscriminately; Focus on those professionals who can help you achieve your goals.
The same I can tell you about your publications in this social network. Focus on providing relevant content for your audience.
And, if you want to know how to use LinkedIn in a successful way, apply this criterion also when you write your profile: do it thinking about your target audience, and go to it.
Network and establish professional relationships
How to use LinkedIn effectively has a lot to do with your ability to network in this social network. If you do not, you will be missing out on one of the greatest advantages it offers you.
And, in the professional and business world, relationships are increasingly important. Therefore, do not neglect all the possibilities that LinkedIn offers you to interact with your contacts. Here are some:
- Recommend, comment or share the posts of other users.
- Take advantage of LinkedIn notifications to congratulate on birthdays, promotions, job changes, anniversaries, etc.
- Send messages. For example, if you have heard that there is going to be an event on a topic that you know is very interesting to a contact of yours, why do not you send them a message informing them?
Also focus on some of your contacts that you consider especially interesting; Well because they are referents of your sector; or because you have many professional affinities; or because you believe that they can be particularly valuable to you to reach your goals.
Whatever the reason or motives that lead you to choose those contacts, take special care of them, and try to build (and maintain) authentic professional relationships with them.
Create some work routines on LinkedIn
One of the keys to understanding how to use LinkedIn is to be aware that this social network requires perseverance and perseverance.
LinkedIn can be compared to a crop field: to harvest before you had to sow; and not only sow, also take care, with time and dedication, what you have sown.
Therefore, to help you maintain consistency, work routines on LinkedIn are very useful. You can have them daily, weekly, monthly…
I propose these:
- Spend 5 minutes every day to check who has seen your profile. It is very valuable information, since these visits can be the first contact of potential clients, recruiters, etc.
- He also spends a few minutes every day sending personalized invitations to connect ; to review the invitations you have received ; and look at the notifications you have (you can see them in the “bell” icon that you have in the top bar of your LinkedIn account).
- Reserve a daily or weekly time to publish your own updates on this social network.