- Use keywords and expressions related to the most searched terms in search engines by Internet users. An analysis of the keywords upstream is therefore essential to know those which have an interest for the development of your activity.
- As on the rest of your site, your metadata tags (Titles, h1, h2…, meta description…) must also be worked on. Here too, these tags must correspond to the keywords typed and what you want to show in the search engines
- Develop internal networking between the pages of your blog and those of the website. We understand that the blog will allow you to bring more traffic. To get to the bottom of it, it’s important that that traffic translates into conversion for you. So, add Call to Action (CTA) buttons that redirect to your product or service pages related to the activity (if possible and if relevant). This will also give good signals to search engines in the positioning of your site.
Convinced of the importance of creating a blog and maintaining it to reap all the benefits? Want to go further? The experts of our agency specializing in content writing have produced for you this complete guide which gives you all the keys for a top referencing of your website!