If you have already created an account on this platform it is essential that you know how to post on Instagram correctly. It is important that you design an action plan in which you make clear what you want to achieve with your presence on Instagram, as well as the goals you want to achieve. Do you want to know some guidelines that help you improve your publications? Then I invite you to continue reading.
A powerful tool for building your brand
At the same time you create a profile on Instagram you are already building a brand. Everything you post tells other users who visit your profile something about you, if it is a personal profile. Or about your business, if it’s an Instagram profile for businesses.
This platform bases its success on its marked visual character, together with the immediacy of its handling through mobile devices. Undoubtedly, these two characteristics have to be very present when publishing on Instagram.
The most important thing is that you have clear what you want to convey to your audience. In this way, you can establish the publication style that defines you and differentiates it from other profiles of this platform. You must be unique and shine your way; there is nothing that attracts more Instagram users than original content.
Throughout this article I will give you some guidelines about how to post on Instagram . If you keep them in mind, you will be able to strengthen your brand and you will be able to grow your account faster than you think. But all advice could be summarized in one: have fun publishing. I assure you that your audience will thank you. Maintaining a positive attitude will help you create a loyal community around your profile.
How to post on Instagram: quality matters
Believe me if I tell you that you should not allow yourself the luxury of posting images and videos of poor quality. This is the first rule to know how to post on Instagram correctly. Instagram is one of the most visual social networks. It feeds on original audiovisual content but originality is of no use if it is accompanied by content that is not up to the task.
Avoid pixelated, poorly taken images or do not have a good edition. Throw those contents in the trash and replace them with others of good quality. There is no better filter to identify quality content than your own perception.
What really triumphs is creativity
Currently what are most triumphing on Instagram are the creative images. Nothing to publish the typical boring and unfunny photo that any user with little effort can publish. Do not forget that you must differentiate yourself. In creativity is the key.
Strive, therefore, to share original and striking images or videos. It is important that the content you post reflects your personal style or that of your company. Of course it is not easy to find your own personality and easily recognizable by your followers, but I assure you that if you get it, it will improve engagement. In addition, you will get new followers attracted by your unique style.
Showing closeness will help you improve engagement
Instagram users like to feel part of your day to day and share your plans or projects with them. There is nothing that works better than showing closeness to your audience so that the engagement improves.
In addition, Instagram puts at your disposal a series of tools that will make this task easier for you. Among them the famous “Instagram Stories”. These allow you to share images and videos of 10 seconds with your followers, but they have the peculiarity that they are only available for 24 hours. After those 24 hours disappear. It is a way to share with your audience curiosities or specific moments of your day to day without them remaining in your profile permanently.
Another tool offered by the platform is “Instagram Live”. This will allow you to broadcast live videos, as well as other social networks such as Facebook or Twitter. In addition, thanks to one of the latest updates, you will be able to save the live videos once they are finished. This will facilitate those users who have not been able to see it live, access that content at the time they choose.
However, the most recent functionality of this social network is “Instagram TV” . With this tool the platform bets on videos for mobile devices in vertical format. Unlike stories, these contents are stored permanently. They also allow your followers to comment, subscribe, share your content and give likes to those who like them. Instagram TV has been created with the aim of becoming the new “Youtube of vertical video”. And without a doubt, he has come stomping. In your hands is the possibility of taking advantage of it.
Using hashtags will give you more visibility
If you want Instagram users to find your content, it is essential that you make use of the hashtags in your publications. If you are starting, it is best to use more (you can put up to 30 hashtags per publication) and as your account grows you should be reducing its use. In this case, it is advisable that you use between 5 and 10 hashtags for each photo or video you share.
But beware! Do not use hashtags without any logic. I recommend that you put 1 or 2 hashtags in the title of the photo and that the rest add them at the end of the description or in the comments. It is not convenient that you exceed its use for trying to achieve greater visibility. This gives bad image and you can run the risk of falling into spam. What is really important is that those you use are adequate and contain keywords related to your publication.
It is important that you spend time to share and like other content
On Instagram it is important that you spend time managing the interactions with your audience. If someone takes the trouble to comment on your posts or to like them, than less than thank them. In the end, paying attention to your followers will lead to more future interactions and generate more engagement.
But if managing your own interactions is important, it is even more important that you comment and “like” other content that you have liked. It does not hurt to occasionally be generous with other profiles and let them know that you like their publications. Always, logically, with judgment.
You can see how many of these profiles return your interactions. This means that you will increase the “likes” and comments in your posts and that your Instagram account will grow much faster.
Do not forget the highlighted dates
There are many international, national and local days spread throughout the year. A good way to get to know yourself on Instagram and get new followers is to take advantage of those important dates to publish original content.
The usual thing is that these days the publications are accompanied by a main hashtag that I recommend you use. Rest assured that you will not be the only one who wants to take advantage of these days to become more visible on Instagram; that is why you should strive not to do the same as others. Remember that success is the difference.
Do not use Instagram as a mere catalog of your products or services
If you really want to boost your brand on Instagram, your photographs and videos cannot be a mere repertoire of your sales catalog. That’s what your website is for.
In Instagram you must use your publications to enhance the benefits and values associated with your products. Accompanying it always, of course, with quality content. In this way you will create much more attractive publications for your audience and generate more sympathy towards your brand. This will allow you to grow on the platform and I am sure it will also help your sales improve.