The main advantages for the invited blogger are the possibility of making themselves known to a new public and also taking away some quality link. In return, the blogger who hosts it gets quality content at no cost and will help maintain a good pace of fresh content.
But, as always, for all this really to work, you have to do things right.
In my blog I have already had +30 invited bloggers and it has been an experience, in general, very positive with which, therefore, I intend to continue. In addition, I have had all kinds of experiences that lead me to my personal conclusions that I want to tell you here in this post.
I am sure that some will surprise you, for example, that I see that if you know how to play the right keys, it is much easier than a guest post seems to get on a well-known blog, even when your blog is still very young and unknown.
In the post I will obviate things that are already quite seen as the content of a guest post has to be quality, which has to fit into the theme of the guest blog to bring value to the public, it is good that you provide references to your best post when you introduce yourself to the blogger, etc. All this, at this point I give it by more or less known.
Instead I will focus more on how to connect with the blogger in whose blog you want to publish, a topic about which I have not seen much written, but which is essential to get them to accept your guest post.
Things to do and avoid if you want to get a guest post
In order of priority, for me the most important points would be these:
- Show from the first second that you do not waste people’s time
This is the point that personally can irritate me the most and, from what I see, we share many bloggers. I do not know a single blogger with a blog of some visibility (which is the type of blog you’re interested in publishing) that is not overwhelmed by time.
Therefore, we hate to waste time and run away from people who make us lose or give us the impression that it will be hard to work with them.
My advice is that you have this very, but very present when you intend to get a guest post and write your first email to the blogger in question. It is one of the points where you can most screw up if you create the perception that working with you is “heavy”.
But precisely for that reason also one of the best opportunities if you manage to create the opposite perception : Believe me, if you see the blogger you work in an agile way, that you have clear ideas and that you will not waste your time with yourself, you will have greatly increased your chances of success.
Then we will see how to create a positive perception by simply taking your first mail for it.
- Take the initiative and positively draw attention
In the line of saving time and inconvenience to the blogger you ask to publish as a guest, it is much better to be proactive than excessively prudent.
Let me explain: it may seem bold, one of the best ways to get them to publish is to make a good explanation (without rolling, remember the time theme …) why do you think your blog is missing some content that you can contribute , and specify a title and the key points that you would develop for that content.
If what you say is well argued, the blogger will be delighted that you contribute that piece of content and if it turns out that telling him that feels bad; it’s just that he’s an imbecile
This is much better than just simply proposing collaboration, without specifying anything, as most bloggers do. With a mail like that with clear ideas you give that positive feeling that said agility and rapid progress, without giving the embers to the blogger you are addressing. This will give you much less laziness to embark on collaboration with you.
Another extremely positive and effective way to get the blogger’s attention is to leave a series of useful and quality comments. An excellent example is the case of Deisy Rubiyal , a writer who knows very well the ins and outs of Amazon when it comes to publishing eBooks.
It turns out that one day I suddenly found myself with 6 excellent comments from Deisy in this post about how to publish books on Amazon that solved doubts from the commentators that neither I nor the guest author had been able to answer. It impacted me greatly because it is something totally out of series and logically you are very grateful as the author of the blog.
What has been the consequence of this?
A mention with this blog, an email of my gratitude and a proposal to make an interesting guest post about her experience as an author at Amazon.
Not bad for a job that I do not think took more than 15-20 minutes, do not you think?
- Minimize the exchange of emails
This is very much in line with the above because precisely the abuse of email is one of the things that consume more time and with which you can piss off the blogger who posts your post.
It cannot be, as it has happened to me that a guest post passes through +30 email exchanges because the collaboration with the blogger is then costing more time than making your own posts. If that happens, the guest post, except in exceptional cases, simply stops making sense and goes from being a benefit to being a problem.
I know it may sound very cold to say this, but when you are in an extreme situation of lack of availability you simply cannot afford these things, and you have to understand it.
Interactions via email should not go beyond the following:
- One proposal in the line that I propose a little below
- Another acceptance of the blogger, one of delivery
- And, if at all, 1-2 of doubts and details , no more
- Take care of the finish, especially that of the images
When you have a blog with high visibility that you know will help a blogger who has substantially less, one of the things you expect is that you have enough professionalism to strive to deliver an excellent job. Apart from that he is the first interested in making an excellent impression to a new audience.
In that sense it is pissing to receive a post where it gives the impression that the author has made the minimum effort and only seeks to take advantage of your blog to take some quality links. It is not a receipt, nor is it professional.
They are not of receipt things like that the post has a spelling not even reviewed with an automatic corrector or images of bad quality (that are blurred or pixelated, that are not seen well by an inadequate resolution or that do not fit in the context).
A recent incident has been some images of screenshots that I received and that had been taken with the captured window maximized. By reducing them to the width of the post they were left with a letter so small that they became illegible.
The problem was evident with seeing them, but even so the blogger sent them, with the consequent loss of time for both in unnecessary interactions via because obviously I did not accept them in those conditions. Needless to say, the grace that made me wastes my time with this totally unnecessary incident.
- Go personally to the blogger
I receive many emails that try to strain some type of post with promotional purposes.
Having said that, I do not have any problem in that someone publishes a guest post with a promotional background provided that it maintains “honesty”, that is, that it strives to add value to the community of this blog. What’s wrong if it really adds value?
However, this is the great exception. Almost everyone tries to color some rehash on your blog with minimal effort, an obvious sign of this is that they have not bothered to personalize the email. That is, not stop even in knowing the blog to which they are directed.
For this reason, almost 100% of bloggers bother us a lot to receive mails of mass mailings like these, both in my case and in the others, usually go straight to the bin.
Conclusion: even if you are not a company, always address the blogger in a very personal way. Show him that you know his work with some reference and that you are not simply an opportunist in search of his links.
How to collaborate in the most effective way possible
Continuing with the idea that, apart from the quality (which is taken for granted), you have to take great care of the productivity in the collaboration in a guest post, I will now make a series of recommendations and proposals that should pave the way quite a bit .
- Think of all the important details at the beginning
Collect as much as possible all the important details in your first contact email and try to avoid the annoying process of clarifying doubts and details by dropper in subsequent mails.
In that sense, you should:
- Talk about which you are how long you have been and number of posts, along with references of your best posts.
- Be proactive, do not simply say that you propose to publish a guest post, indicate what
- Also indicate why you think your post adds value to the blog (typically because the blogger has not yet covered the topic you propose)
- Propose specific titles and a content scheme for each one (see below)
- Delivery commitment dates
- Post delivery form for the text and images part
Although the mail may come out somewhat long, it does not matter. It is much less cumbersome to read a mail a little longer but that closes the topics that are exchanging 10 or 20 short mails on each of the details.
- Investigate the author’s blog before to find the right topic
A very good way to win the blogger is to give him the job he still has ahead of him. In that sense, he analyzes his blog a bit and tries to detect gaps within his subject that he might be interested in filling out.
The other day, for example, a blogger wrote to me saying that he had seen that I have not touched the security issue in WordPress for years and that, therefore, I was proposing a guest post about it.
Sure enough, he’s absolutely right, so stop by and soon your post will come out
- Concrete with 2-3 different titles and 4, 5 key points
If you have clear ideas on how to add value, it will not cost you anything to make 2 or 3 specific title proposals, together with the 4-5 key points that you would play in each of them.
If you have researched the blog well enough, it is very likely that at least one of them fits you. And with that, you’ve already eliminated the transfer of emails discussing what could be published.
- Ask for possible rules and there are none, suggest them
So that the collaboration is fluid and there are no surprises and no need to turn over corrections and modifications, it is good that there are a series of rules.
This can be rules that specify, for example, how to deliver the post, whether to edit it directly in the author’s blog with the corresponding user of the invited blogger or deliver them, otherwise, with a Word document.
If you want to get an idea of the rules that may make sense, here is my guide for guest bloggers, although I will tell you before I see you that I am something of a miquis and maniac.
In any case if, despite my hobbies, you like my guide of invited bloggers, feel free to take it as a template for your guests.
If the blogger does not specify anything, my advice is that you propose a series of basic things to avoid subsequent surprises. For example, that you will deliver the post as a Word document and the images separately in their corresponding files, with indications in the text of where to insert them when the post is maquet in the blog.
- Consider creating your guest post in advance
A very effective alternative way to focus on a guest post that eliminates many of the problems discussed here is to create the post beforehand and, once done, offer it to the bloggers that interest you and whose blog fits well.
Think about this possibility, you have nothing to lose because in the worst case (no one will accept it) you always have the option to publish it on your own blog.