And all this, why?
Because images are like shortcuts to reach our brain, a post with an image impacts much more than the text alone, that is why the visual is so powerful. The content may be the King, but the image is the Queen. Now, if we put together the visual power of an image and the strength of the words, we get a perfect combination.
Surely you have heard of all kinds of variants and specialties marketing and related terms: online marketing, content marketing (What Content Plan for the Long Term?), permission marketing, etc., etc. etc.
But have you ever heard about Visual Marketing? The Visual Marketing is a strategy that involves using visual elements in your campaigns to communicate something specific to your brand, using images, graphics or videos, to make the advertising more impactful and memorable for your audience.
Visual Marketing Tips to inspire and choose images for your posts
For starters, you may not be a Picasso or an experienced graphic designer. You will see that it is not so difficult to create images that attract and express your message.
If you want to include images in your post, start doing them yourself. Do not worry, you will not have to study the main concepts of design and color, because with the advice I give you below, you will be provided the way for ideas to sprout for your blog.
- My first recommendation is to be advised by a graphic designer to make your creative’s. But if your pocket does not allow it, read on … you have other outputs that can help you.
- Use stunning photographs for your post. Either you do it with a professional photographer, that will depend on your budget and is not the most frequent, or you do what most, look for them in image banks. There are paid and also free, Fotolia is an example of an excellent bank of paid images (use this blog) and with Comp fight you can find free Creative Commons images.
- If you are going to use photographs, be sure to follow the rules. In the event that the photo requires mention, do not stop doing it. You can incur a crime if you break them. Check the terms of Creative Commons well.
- Create a series of tips or advice for your sector. Give your community what you are looking for in your blog. If you are the reference for them, you can accompany your post of an image with a tip on the subject of which you speak. Surely you will have more impact and invite to be more shared on social networks.
- Design an image with a phrase of reflection or positive. Not only psychology or coaching blogs are adequate to share a positive thinking and stop along the way. You can do it perfectly with some mobile applications and get real wonders.
- Get ideas from visual social networks like Pinterest or Instagram . Inspiration comes well when the mind is cloudy.
- Use infographics, they are very viral and users like to share them. Publications that use infographics, when you use them well, increase traffic by 12% on average than those that do not use it.
- Work with online design tools, made for “non-designers”. I usually use Canva and PicMonkey , then I will talk to you in more detail about these tools. They make your work much easier and you can also use them for free and create all the images you need.
- Use graphics or tables with figures or statistics to illustrate a part of your post, the graphics are likely to be shared and referenced in another blog.
- Illustrate your post with screenshots. To explain how to do a task from the computer, it is usually more efficient to do it graphically since it is more illustrative and helps to process the information.
- Show your products in a different way. Use good quality photos and add an attractive benefit to each of them. Talk about benefits, not features. Your client needs to know how your product is going to make life easier, not a simple description of your product or service. This post explains very well why the benefits are responsible for selling.
A methodology that will help you design the images for your blog
While it is true that each teacher has a booklet, this methodology is what I follow to make my designs, it will help you to follow some steps so as not to get lost and get a more visual result on your blog.
The concept: your sketch is growing in the mind
I advise you to think about the image while you write your post and what it is you want to transmit. You will see how the ideas come to you. The right hemisphere of your brain begins to create. I spend 97% of my time working on my post and the remaining 3% I use to generate my own image. In my blog I usually do all the images myself.
Do you already know what you want to do? There are several possibilities, but to start you can:
- Use a photograph, you know, be careful because in some you have to mention the original source.
- Pose the alternative of creating an image with a background and the title of your post.
- Create an image with a phrase related to your post. Any of the three possibilities works. To decide, keep in mind that the main image of your post will be the one that accompanies it in the social networks where you share it.
Your post is original; do not take merit with a common image. Do it yourself. Accompany it with a unique, unique image that is captivating and shareable on social networks. Despite the importance of the image, creating it will not take you long if you follow the steps in this post.
Color palette: Use colors that harmonize
Use combinations of colors that conquer. The colors must balance each other, but without the need to be boring. A good combination of colors can be formed by contrasting colors and with contrast.
The first thing you should do is assign a series of colors according to your web, do not choose colors at random. Start with defining 2 or 3 basic colors, although it is better to use a wider support palette, to be able to vary in future combinations of colors and not be monotonous. You have tools that help you get it.
You can be inspired by already established color combinations such as Design Seeds , or look for combinations according to your color and choose your own color palette , and make sure that they harmonize well with each other. How to start? Select the color of your brand. Enter Color Hexa and enter the value of the color of your website. The palette will suggest a series of combinations. Choose the tones you will use in your design.
Typography: play with the typography design
You do not have to use the same font and the same size for your text. Make it fun and different. Typography says a lot about your brand and your style, if you are serious, or funny, if you are formal or casual.
Play with enlarge a word or a letter and highlight with the size to get an original design. Try using another typeface for a word or another color. If you do not like it, do not use it. But you’ll see how over time, you’ll get more ideas in a natural way and you’ll be right the first time with a design that fits the message and your blog.
Create: Start creating, do not be afraid
How? You can use tools to design like Photoshop or Illustrator. If you are an expert, it would be very good, but if you are not, thanks to technology you have online design tools to do wonders and they are created for non-designers like you.
You can review this list of fifteen online design tools and try them all to choose which one to stay with. Do not be afraid to create, we are all creative and if you feel blocked, there are exercises that can help you to awaken your creativity.
Personally, I recommend Canva, the online design tool that can turn you into an addict, as well as having 1,000,000 free resources, such as photos, images, icons and backgrounds. Now it has templates already designed so that you can choose the one that best suits you and can modify it to your liking. If you want to know how to use it, you have more details of Canva website. In this example I show you how I made an image for my post, and it did not take more than 5 minutes in total.
Another online design tool that I recommend is PicMonkey . It is very easy to use in addition to all the possibilities it has. It even allows you to touch up a face, eliminate crow’s feet, give yourself a tan color or remove skin spots. You can go through and retouch your “About me” or “who we are” photo. And you will save yourself a paste in surgery.
Revalidate your design and see it with other eyes
Less is more; do not try to add unnecessary elements to “decorate” your design. The white spaces come well and have a reason to be. This is an old technique, but it works. Once you have finished the image for your blog, look at it with narrowed eyes. You will see with “another perspective” how it is visualized and you will be more objective to evaluate if your design is going well. If you detect things that you do not like or mistakes, modify it and if you see it well, give it finished.
Ask these three questions to confirm your design.
Does the design fit your brand? It is original? How do you feel about the design?
What impact can I get if I use images in my posts?
- You get more attractive content than if it’s just text. Being more striking, you have more options to read until the end and also a better average in the time spent on your website. It all adds up. You already know that Google loves it
- You reinforce and support your personal brand. If you do a good job, having a consistent brand image is important to build trust and loyalty among your customers. Wherever customers interact, your brand image must be easily recognizable.
- Your content is more viral: it spreads and you reach new users. Visual content is very important within social media, which is totally saturated with information, and where the tendency is for the audience to spend less time on written content and more on visual content. Even so, despite the fact that people are very busy, most Internet users love sharing images. Take advantage of this trend and take advantage.
- Increase traffic to your website, with users who are attracted to your page to find your image in the search engines. Although I must admit that it is not the most qualified traffic, because many of the users are looking to download the image and then leave.
- You are original and you avoid a headache. You forget about risks in the case of choosing photos of banks with copyrighted images, not complying with the mentions and being sued. Also, if you add to this point that the image you have chosen, others have also chosen it, you will no longer be original. Seek to be unique and different.
- You save money by not having to pay for buying photos in image banks. Although a photo usually has a low cost, if you add the investment of paying for each photo for your posts, a month can be an important figure.
After spending several hours writing a post, do not go to use more hours to make an image. You already know how to make an image in a few minutes. I hope that now you have many ideas spinning in your head. And above all that you can start to put into practice.