How to create epic posts that will make your readers fall in love and make your blog grow

There are different ways to gain visibility for your blog and create a loyal audience that follows you week after week. If you search the Internet, you will find opinions of all kinds on the subject.

Some say that the most important thing is SEO. Get links and optimize your articles for keywords with a lot of traffic.

Others are supporters of networking, and prefer to establish relationships with their fellow bloggers and grow based on interviews and guest posts.

And there are also those who advise to comment on blogs and forums about your topic, be active on social networks or buy ads on Facebook.

I never opened the Google keyword planner or bought ads of any kind. I just wrote in other blogs; I did not participate in forums or leave comments on the websites of my competitors and for the only thing I used social networks was to disseminate my articles automatically after publishing them.

And, even so, I was able to go from 0 to +200,000 monthly readers in less than 2 and half years. Only based on epic posts.

In this article I want to explain what this type of content consists of, what its benefits are and how to create it. Also, I will share with you the exact formula that I use to write my blog posts.

I hope you bring something new and help you take your project online to the next level.

What is the epic content?

My definition of epic content is very simple:

“Extremely useful content for your audience”

Let’s analyze it in detail so that you understand exactly what I mean.

On the one hand, the epic content must be useful content.

Readers come to your blog with a problem and your article gives them the solution they were looking for. But it is not just any solution, but a solution that can be implemented, that works and that will give good results.

Ultimately, your goal is to create something so extremely useful that it changes your life. Literally. That inspires you to act and do something different as a result of reading.

This is what makes the difference, because if someone follows your advice and does well, he will recommend you, he will talk about you to all his friends and he will become a faithful follower forever.

The problem with the word “useful” is that it is very subjective. What is useful for me does not have to be for you. That’s why you should make sure that the content you create is useful for your audience.

The first girl, a regular reader, loved it; while at such Burrower of Menéame, they made him want to throw up when he read it. And it’s exactly the same article!

That is the importance of knowing your audience and writing for them.

In general, it is a very good sign that your content generates polarized opinions, both from people who love it and from people who hate it. What you should avoid at all costs is to stay in no-man’s-land and publish something that is just fine but that does not excite or dislike anyone.

Why you should create epic content

whyProducing quality content is difficult and requires a lot of work. An epic post can easily take you 2 or 3 times longer than the typical mediocre article that does not bring anything new to the reader. However, that extra effort is always worthwhile because in the long run it will produce 10, 50 or even 100 times better results.

The grace of the top articles is that they are active for a lifetime, that they will be continuously reporting the following benefits:

  • Inbound links. People tend to link naturally to those posts that have helped them or that they consider a reference.
  • Exhibition on social networks. In the same way, when someone likes what they read, they share it with their friends and followers.
  • Links from other blogs and dissemination on Facebook, Twitter and company are a continuous source of new visits. In addition, they improve your positioning in Google.
  • An epic post, one of those that get the reader excited and that something clicks inside his head, can be the trigger to take the step and become a subscriber.
  • As I explained before, there is no better way to build loyalty to your audience than to help them. Change a life (for the better) and you will have achieved an unconditional fan.

Only that post brings me more than 25,000 visits per month and hundreds of subscribers, some of which end up becoming clients. Also, in the meeting that I recently organized in Peru with my readers, several confessed that they had met me through that article and thanked me because I had marked a before and after in their life.

About what to write

When it comes to deciding the theme of your epic articles, the most important thing is that you always have your readers in mind.

What do they want? What are your problems?

Remember that you are writing for them, not for you!

Normally, the best way to discover that information is to ask them directly, and a great place to do it is in the welcome e-mail you send them when they subscribe to your mailing list.

I, for example, ask all my new subscribers to tell me what it means for them to “live to the fullest” and what is the biggest obstacle that prevents them from achieving it. On occasion, I have also sent a survey directly to all the members of my newsletter, or I have contacted someone personally as a result of a comment in a post.

In all three cases, the answers I have received have inspired me for countless articles.

If you have just started and still do not have access to direct feedback from your audience, a method that works very well for me to find good ideas is to start from a general topic and ask me questions that allow me to discover possible problems and interesting opportunities.

For example, in the field of personal finance, you might ask me:

“What are the most frequent doubts that arise to someone who wants to start investing in the stock market?”

A possible answer would be:

“There is too much contradictory information on the Internet and I do not know who to believe or where to start”

From there I could get several epic posts written from different angles:

“Everything you need to know about the investment in the stock market that the experts hide from you”

“My beginnings in the stock market and the 10 lessons I learned in the process”

“How to invest your first 5,000 euros and not lose them after two days”

As you see, the possibilities are unlimited. You just have to have a little imagination and put yourself in the shoes of your readers.

My secret formula: how to create epic content week after week

my secretAlthough the posts I write in Living to the Maximum touch all kinds of topics, most follow a similar structure.

It’s a formula that I’ve perfected over the years and it works wonderfully, and today I’m going to reveal it here for the first time.

It consists of 4 parts – title, introduction, body and conclusion – and, as you will see below, it is not magic, but rather common sense

  1. Title

The most important part of any article is the title, because it is what will determine that your readers ignore it or start reading it. If the title is not attractive, it does not matter how good the content is, since it will stay in your forgotten blog and accumulate dust.

Therefore, a good title is one that catches the attention of the reader, either mentioning the main benefit you will get if you read it or waking up your curiosity in some way.

If you’re smart, you’ve already realized that the title of this post uses both techniques. Mention clearly what you will win if you read it (love your readers and grow your blog) and also appeals to your curiosity talking about a ‘proven formula’ but without revealing what it is.

  1. Introduction

The introduction includes the paragraphs that go from the beginning of the article to the first subtitle, and is a key part that is not usually given the importance it deserves.

Like the title, the goal of a good introduction is to convince the reader to keep reading. And for this you have to explain again the benefits that you will receive if it gives you valuable minutes of your time and arouse your curiosity so that you cannot separate from the screen until the end.

You can get this by starting your post in different ways:

  • With an interesting personal history or with which the reader feels identified (this is also ideal to connect with him at a deeper level).
  • With an explanation of what it is that has led you to write that article.
  • With a powerful question, that makes stop in dry to the one who reads it.

Then, to finish, he explains in a clear and direct way what the rest of the post is about and what it is that someone can gain if he reads it.

  1. Body

After the title and the introduction we get to the body, which is the post itself, where finally we will give the reader everything we have promised so far.

Many people reach this point and directly write about the solution, but in my opinion that is a mistake.

The secret is to start by establishing a context for the solution. Something like an introduction to the body, in which you explain certain previous aspects: what is what you are about to tell, where it comes from, why it matters or why it works.

If you look, that’s exactly what I’ve done in this post. I have not gone directly from the intro to how to create epic content, but first I have told you what this type of content is and what its benefits are.

Once the context is established, the reader is ready to know the solution itself.

The key to writing a good solution is to understand that your goal is not only to explain as best as possible how to deal with the problem in question, but also to get the reader to put your advice into practice, because that is how you will get positive results and it will become in your follower for life.

There is no infallible recipe for this to happen, but I can give you some ideas to increase your chances:

  • Make it easy for the reader. Explain exactly what you should do and how, so that you can put it into practice tomorrow.
  • Be pragmatic. Avoid abstract advice and phrases that sound very good but do not add anything. Limit yourself to what works.
  • Anticipate objections. Put yourself in the place of the recipient and think about how he will react when he reads to you. What excuses are you going to occur to not act? What doubts will arise? Try to answer them and counteract them in the article itself before they come to mind.
  • Add a touch of inspiration. Your own experiences and the stories of other people who have already applied your solution successfully are a great way to encourage people to act.
  1. Conclusion

Finally, after the body comes the conclusion, the end of the post.

The objective of this section is to briefly summarize the most important points you have covered in the rest of the article and leave a good taste in your mouth.

This second part is very important.

Many times I run into posts that end abruptly, as if the author had been bored before writing the end. It is something that gives a very bad image and reduces the likelihood that the reader shares the article, put into practice what was learned or subscribe to the blog, so you should avoid it at all costs.

My recommendation – and what I do – is to try to close with a powerful phrase. It can be a motivating quote, a powerful question or simply a sentence in imperative, but you must leave that feeling that the post is over. Here is a good example (the paragraph before the “Resources” section).

Finally, after the conclusion it is convenient to include a call to action. That is, explain to the reader what the next step you should take is.

It may be asking you to share the article with your friends, answer any questions in the comments or subscribe to your blog if you liked what you have read, but in no case let your conversation end there.

Other considerations

Although structure and content are the most critical aspects when creating an epic post, there are some important considerations that you should keep in mind.

Style

Writing an article for a blog is not the same as writing a novel. They are different media and, therefore, you must use different writing styles.

Although each author has his own way of writing, there is a series of ‘good practices’ when creating content for the Internet that should always be applied:

  • Use short paragraphs. Nothing is worse on a web than a giant block of text that occupies the entire screen. Not only is it aesthetically ugly, it’s so scary that it takes away your desire to read. Get accustomed to using paragraphs of a maximum of 6-7 lines to make the information more digestible and improve the reader’s experience.
  • Divide the text into subtitles. For the same reasons explained in the previous point, it is also convenient to use subtitles to separate each group of paragraphs. Not only is it more pleasing to the eye, but it helps distinguish between different sections of an article. In addition, it makes browsing through the text much easier, since you can go directly to the part that interests you without having to read everything else.
  • Take advantage of the lists. It may seem silly, but the lists (numbered and bulleted) work. They allow structuring the ideas of a post in a clear and orderly manner and, in addition, they read very well. Use them whenever you can!

There are more, but those three are the most important and everyone agrees with them.

Length

There is a belief that it is better to write posts with few words because the period of concentration of people when surfing the Internet is very short.

I do not know if this will be true, but imagine that you have frequent headaches and one day searching on Google you get to a 10,000 word article on how to end migraines once and for all. Would you read it?

Yes and possibly if it had twice as many pages as well. Anything to solve your problem.

Well that’s my position in this debate.

I think that writing long articles is not a bad idea (mine rarely falls below 2,000 words), because if you really provide useful information, your readers will be delighted to read them. In fact, if you want to treat any topic with some depth, as expected from an epic post, it is difficult for you to have a short text. However, it does not make sense to add unnecessary words just to show off.

The rule in this case is: make your articles as short as possible, but without leaving out anything that is essential and provides value to the reader.

Frequency of publication

Just as short posts are not better or worse than long posts, publishing every day is not better or worse than publishing only once a week.

In my opinion, the frequency of publication suitable for a blog is intimately linked to the length of the posts.

If your articles are long and deep, it does not make sense to produce a new one every day. Not only because you would not supply, but because your readers would not have time to assimilate them either. However, if you write small pearls of wisdom like the great Seth Godin does, it’s okay because you publish from Monday to Sunday.

In short: publish more or less frequently depending on the length of your articles and, of course, your goals and personal circumstances.

To me, I’m from long posts; I’ve done well with both one and two per week.

In my opinion, the frequency of publication suitable for a blog is intimately linked to the length of the posts.

If your articles are long and deep, it does not make sense to produce a new one every day. Not only because you would not supply, but because your readers would not have time to assimilate them either. However, if you write small pearls of wisdom like the great Seth Godin does, it’s okay because you publish from Monday to Sunday.

In short: publish more or less frequently depending on the length of your articles and, of course, your goals and personal circumstances.

To me, I’m from long posts; I’ve done well with both one and two per week.

Now it’s your turn!

Creating epic content for your audience is very laborious, but it’s worth it, because you’re creating an asset that will report links, traffic and subscribers for years to come.

In this post I have shared with you all my secrets so that you can also write irresistible posts, but there is something I cannot do for you: write them.

That’s why I invite you to try the following weeks to follow my advice, publish several epic articles and see what happens. How do your readers react? How many visits and comments do you receive? How many shares?

I am convinced that the results will not leave you indifferent and that after this experience neither you nor your audience will want to return to the posts before

What tricks do you use to create epic content? Do you think making that extra effort is worth it? Tell us in the comments!