To rank well in the search engines is a long road strewn with pitfalls. Especially if the competition in your niche is high. You probably know it: the first thing to do to optimize your SEO is to search for keywords . And select the right keywords. Step one: get into the minds of your target audience and find out exactly what words they use when searching the Internet.
But after ? How to translate these queries into SEO keywords ? What to do with long tail keywords? How to balance the long tail and the “generic” keywords, competitive?
In this article we help you take into account the competition in your SEO strategy , to determine the right keywords for which you must optimize your content.
The right keywords depend on the competition
The choice to focus your SEO strategy on long tail keywords, which are more specific and contain multiple words, or on popular keywords largely depends on your competitive context.
Competition in your sector, or even your niche, is high? You will have a hard time positioning yourself on the keywords generic, popular and therefore very competitive. You encounter a weak competition, on the contrary? You can easily get to the top of the results with these popular keywords. It’s as simple as that !
The problem is that very often people do not know how to evaluate their chances of positioning themselves as top search results. Most people greatly overestimate their chances and focus on popular terms that will not attract a lot of traffic to their site.
So, how do you evaluate your competition? What should you look for? Your watch work is divided into two stages, which are constantly repeated:
- Googlez and spy on your competition;
- Try, test and try again.
Let’s see each step in more detail.
Googlez yourself and your competitors
Type in Google the keywords you have selected. Start with the generic terms , that is to say the most general. Check out the search engine results page ( SERP ). You’ll see the websites you’ll need to compete with once you’ve optimized your content for such a keyword. How to calculate your chances of damaging these competing sites displayed in Google? Analyze the following elements:
Do the search results show known brands ? It’s harder to rank at the top of the search results when you’re competing with high-popularity sites. If these brands are known through television or radio ads, your chances of ranking are even thinner.
Are these websites business sites ? Do you measure up to these companies? Can your website be related to these other sites? Is your business similar in size and has so much influence in your niche?
What about the content of these sites ? Is the content well written and well optimized? How long are the articles on these sites? You will have more chances to style a competitor whose content is indigent!
A keyword strategy summarized in one sentence
It all comes down to one question: how does my website resist SERP websites?
- You have the same size and the same marketing budget : in this case go ahead and focus on these generic terms.
- Otherwise, try the long tail keywords instead.
The next step is to do the same analysis with a keyword that is slightly longer . Longer, more accurate search terms will result in less traffic, but it will be much easier for you to categorize these terms. Focusing on a set of long-tail keywords could very well allow you to generate a lot of traffic . Once you have managed to rank yourself on these long tail keywords, targeting more popular terms will become a little easier.
Try, evaluate and try again
Once you have done a thorough analysis of your chances of ranking on a specific term, the next step is to write a relevant article and optimize it accordingly. Make sure you can get some nice backlinks. Wait a bit, then take a look at your rankings. Does your article appear in the search results? Is it on the first page of Google’s SERP? Where is he on page 2 or 3? Make sure you evaluate your articles in the SERPs. Googlez the terms for which you have optimized your articles. Check if your SEO is paying or not!
If you can not rank on the first page, schedule to write another article and focus on a longer keyword (still) longer . Make it a little more specific, more focused on a niche. And see what happens. Evaluate again. Continue this process until you reach this first SERP page!
Choosing the right keywords: common sense
Determining the keywords on which you should focus your SEO to get the most traffic to your site can be quite tedious. For many people, it is difficult to assess their chances of ranking in the search engines. And even with the tips of this article, it remains difficult. But if you succeed, you will certainly benefit a lot! So, after a thorough analysis of your competition, start testing. Write an article and see how it ranks. After evaluating your ranking, adapt your strategy. You will definitely end up reaching the first page of the search results!