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For the first time in France, Facebook organized a “Mobile Works” workshop attended by two experts from our digital agency, Jean-Patrick and Jean-Julien. So this is how Facebook ads are the best practice for mobile video advertising.

This workshop, to which we were invited as Facebook Marketing Partner Privilege, was an opportunity to discuss best practices in video and mobile advertising on the social network.

The goal of this meeting between industry players and Facebook? Present the evolutions, research and navigation trends on the social network. Emphasis was placed on mobile navigation, the new tools at our disposal as well as the best practices implemented to achieve the desired objectives.

Mobile and video ads in the spotlight

Jean-Patrick, Web marketing Project Manager, and Jean-Julien, Web design / Ergonomics Project Manager, went to the heart of the Facebook premises. Discussions with representatives of the platform lasted more than four hours and allowed everyone to leave with relevant elements.

“This is a workshop that spoke a lot to both of us. Facebook presented us with an animation and editing tool to create banners optimized for the social network and the different possibilities in terms of strategy and campaign management. It can be used in the preparation of campaigns: for example, if we do a campaign in 5 cities in France, the tool itself modifies the visual without having to prepare several creations. We had a theoretical and practical part, a mixture that I really liked!” Specifies Jean-Julien, web design and ergonomics project manager.

Facebook Ads: best practices explained by the social network

Our experts told you about the best practices in Facebook advertising from this event!

A Facebook video campaign is made up of three pillars:

  • Ad format: a video must be short and impactful because the attention of mobile users tends to decrease over time. At the same time, users are increasingly solicited during their navigation.
  • Video content: according to a study, 85% of videos are played without sound (Buffer, 2017). As the vast majority of video ads are viewed without sound, it is essential to have a clear, precise message addressed to the right target and independent of sound in order to be understood.
  • Creative innovation: Facebook has placed particular emphasis on creative betting. The popularity of the social network (2.4 million users) is pushing more and more advertisers to broadcast on it. Offering innovative and out of the ordinary ads captures the user’s attention and sends a clear message.

The representatives of Facebook also expressed the wish to continue improving the relevance of the content offered to their users. Innovation is indeed nothing if it is not directed to the right user at the right time. This is the strength of the teams of our digital strategy consulting agency! The synergy between the creativity of our web design experts and the strategies led by our web marketing experts allows us to deploy levers according to your objectives.