Surely doubts have arisen in the process of defining your app. At Application Development Company, we will help you solve them and we will accompany you at all times.
Don’t worry: we’ve been in your situation many times, and we have the answers you are looking for.
When you start developing mobile applications, you probably don’t know where to start. That is why we accompany you in a series of points that will surely position you in a better place.
Finding a unique idea regardless of the objectives that the app must meet, is no longer enough. The application market is very competitive, for this reason, below, we define the key points that will help your application to stand out and not be just another application. For this reason, it is important to have a clear definition of the objective to validate that entry to the market is possible.
Keep reading the following points if you are seriously considering developing an application for yourself or for your business.
The objective of our app in terms of obtaining clients is to reach as many users as possible. So, choosing the right platform is going to be key.
To determine on which platform, we should develop our app, we must make sure of some aspects such as the target audience. The country where we are planning to launch the final product is also important.
Betting on both platforms (iPhone and Android) is always a safe bet, but sometimes it is better for us to choose, either by budget or by target audience, one platform or the other in the MVP phase.
2. Know your market
Although it may take time at first, defining and knowing your target market allows you to focus all your marketing efforts at the lowest possible cost.
You must do a thorough research on your competitors, and then on your potential customers.
What are your competitors?
What is your strategy?
What are your strengths / negatives?
What is the customer feedback on your social networks?
What is your key product / service that makes you unique?
Researching and answering these questions will help us take a somewhat different direction from the one we had in mind. But trying to “imitate” and understand their strategy, we will be able to be a competitive application with the others in our market.
3. Target audience
It is very important that we know our target audience before we start. In this way, we can profile our application to adapt it to the needs and wishes of the users of the app.
Likewise, the key to achieving more success and popularity with mobile apps is to meet user expectations.
-You should ask yourself the following questions:
What is the key functionality of the app?
Why are people going to want to use it?
What is the added value?
What goals does it help to achieve?
What does your target audience need?
4. User experience
One of the issues that users do not tolerate is the fact of being forced to follow a generic user experience, where, for example, by clicking on an ad, they are redirected to a download page or an app activation. To avoid this, you can create informative “landing pages” where users will be redirected to learn more about the ad they have clicked on. Not just a generic page where users regret having entered at first.
5. UI design
It is one of the most important phases of the project since most of the time, users revisit an application, only if it is “user-friendly” and attractive. If you want your application to be competitive. Make sure the UI and User Experience is as good as possible.
6. Attractive functions
Users get bored very easily. This is why you need to build exciting features that keep your users interested in the application. In addition, it is important that you keep them stimulated with updates that incorporate new functionalities. In addition, if we have monetization systems integrated into the app, the longer a user stays in our app, the more money we will generate.
7. Progress indicators
Starting from the previous point, users get bored easily, but they also have little patience. For this reason, when developing a mobile application, we must ensure that it has load / progression indicators. This way we give the user extra information about what is happening. Of course, although we have progression indicators, the longer the wait, the more users will leave the screen or even the application. For this reason, it is important that the performance of the server that “hosts” the API is in accordance with the amount of users / use of the app, and it is also very productive to develop certain functionalities in the “background” to avoid bottlenecks.
8. Minimum scroll
The scroll diverts the user from the main objective, leaving some important functions that are NOT in the foreground, as invisible to the user. Consequently, the app will be poor at a functional and / or strategic level, since we could be reducing the visibility of a CTA (Call to Action or Call to Action).
At the usability level, users can get annoyed if there is too much scrolling in the app. Try to minimize scrolling by making the application comprehensive and simple. To avoid scrolling, you can add a navigation panel which allows the user to go to the different sections of the app, or to reconsider if some of the elements on the screen are really necessary.
9. Regular maintenance of the app
We all know that the mobile sector is constantly changing. For this reason, our app also has to adapt to these changes if we do not want to become obsolete or behind our competition.
Do not put aside the maintenance of the app once it is developed or the competitors will leave you behind. And speaking of customers, it is necessary to stimulate them with new functions and sometimes even a redesign of the design, although the latter is secondary.
10. Total value
One of the most significant points of development is identifying how developing a mobile app could help your business and your customers. Knowing that your application is adding value to the objective of your company, you will make better decisions during the development phase.
11. App analytics
Many make the mistake of underestimating analytics. Some do not realize that implementing it can make a difference, since it allows us to make better decisions, based on real data and not assumptions. By understanding analytics, we can improve user engagement, retain customers, and improve the overall app experience.
The use of Google Analytics is key in the analytics of the app to monitor information such as customer acquisition and engagement of our application.
12. Choose the right development company
The idea of the app is yours alone, but the execution depends on the app development company that you choose. Mobile application development companies play a very important role in the process of creating the mobile application, since we will be the ones who are going to translate your application idea into the code. Choosing App Development company as an app creator company will give you an “extra” of potential based on our long experience to improve and complement your project.