Optimize the Keywords we do not Care

Optimize the Keywords we do not Care

SEO has long been based on keywords to guide the creation of content, define the structure of URLs and the tactics anchor texts. But the Google Penguin and Panda updates helped bring about a dramatic shift in SEO strategies and tactics. The way to exploit the keywords...
Natural Referencing and Purchasing Process

Natural Referencing and Purchasing Process

All the art of a SEO SEO strategy starts with the choice of the keyword repository. Focus on relevant and timely keywords, phrases, and combinations of terms. Which find an anchor in the behavior of future customers. We often insist on this fact: get inspired by the...
Bounce Rate and Time Per Page

Bounce Rate and Time Per Page

Bounce rate and time per page are two often overlooked indicators. in fact, many professionals do not consider them “significant” metrics. In truth, however, these two measures make it possible to understand how visitors interact with your site. And...
7 SEO tips for a Meta-description top SERP

7 SEO tips for a Meta-description top SERP

You’ve probably read and heard it a hundred times: when it comes to creating SEO content, it’s crucial to always write FIRST for the user and then for the search engines. This is especially true when it comes to writing the meta-descriptions of your web...
SEO Strategy for Stock outs and Seasonal Products

SEO Strategy for Stock outs and Seasonal Products

An e-commerce is like a real shop: it lives, its okay, its coming. There are flagship products, blockbusters, which go like hotcakes, stockouts, items that are only sold in winter or summer… This must be taken into account in your SEO strategy. We cannot just...
Good keywords, SERP and Competition

Good keywords, SERP and Competition

To rank well in the search engines is a long road strewn with pitfalls. Especially if the competition in your niche is high. You probably know it: the first thing to do to optimize your SEO is to  search for keywords . And select the right keywords. Step one: get into...