by admin | Oct 25, 2021 | Digital News, Marketing |
In an increasingly competitive digital world and consumers who demand a personalized relationship with brands, optimizing your customer acquisition campaigns with precision has become necessary but no longer sufficient to guarantee a satisfactory return on investment...
by admin | Aug 24, 2021 | Marketing, Technology |
More and more, Microsoft Ads is turning to prospecting and retargeting solutions. The proof, for example with the opening in beta in the United States of similar audiences, but also with the creation of personalized audiences. Two new products that could arrive in...
by admin | Aug 20, 2021 | Marketing |
Marketplaces are now on the rise. However, you may be wondering if marketplaces are an asset for your business? Some figures to know: 29% of VSE / SME merchant sites sell on marketplaces30% of e-commerce purchases are made on marketplaces in France! Moreover, the...
by admin | Aug 20, 2021 | Marketing |
If you work in digital, you have surely heard of Google Ads. You may also have heard of Google AdSense, another advertising platform used by Google. But do you know the difference between the two? According to your development objectives via internet advertising, one...
by admin | Aug 20, 2021 | Marketing |
As a Digital Marketing Manager, you must rely on reliable and relevant data to guide your company’s marketing campaigns. The dashboard is an essential tool to support you in the collection and analysis of data. Well designed, it saves time and a real help in...
by admin | Aug 20, 2021 | Marketing |
To optimize your marketing campaigns, you must adopt the best practices. The results from analytics data represent a valuable source of information allowing you to make relevant decisions. Find out how to collect, read and use this data in order to extract...
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