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How to Create Magical Content

How to Create Magical Content

And all this, why? Because images are like shortcuts to reach our brain, a post with an image impacts much more than the text alone, that is why the visual is so powerful. The content may be the King, but the image is the Queen. Now, if we put together the visual...
What Content Plan for the Long Term?

What Content Plan for the Long Term?

Can we really set up a viable content marketing strategy in the long term ? There is indeed enough to be skeptical when we know how consumers have become versatile ! All it takes is a buzz for content that works well today to be completely out of date tomorrow. On the...
Duplication of e-commerce Content

Duplication of e-commerce Content

Content duplication issues for e-commerce sites fall into two categories: Off-site: Content appears on many sites on the web. On-site: Several pages of the site display the same content. But you must make sure that every page of your site is unique! So, also your...
Fundamentals of Web Writing

Fundamentals of Web Writing

Web writing, what is it? The fundamentals of web writing First of all, web writing is not just an editorial practice. Writing for the web media is above all trying to maximize the return on investment of editorial devices: return on attention, effort and content. More...