Do you know for sure what is the digital transformation of companies? Seen from the simplest; The digital transformation of the company consists of the integration and use of technologies to improve their market skills.
However, this oversimplification of its definition is perhaps what has contributed most to confusion when carrying out the digital transformation as such. And is that, with everything and how simple it can be and seem; Digital transformation implies a change of paradigm that should be addressed with the help of experts.
In any case and from our experience; we assure you that the execution and start-up of the digital transformation of your company is a very enriching process that is worth taking. Come and find out here how to make it easier, more profitable and friendlier for everyone in your company.
Digital transformation: A process that brings your company to the future
Before starting the journey towards digital transformation it is good to have some general aspects:
Reach every company at some time
Nowadays, it is practically impossible to find any company that follows and adheres 100% to the traditional analogical model with which one worked in the era prior to the digital boom.
So much so that even the family companies -which are characterized by replicating the inherited formulas to maintain their positions in the market; or that little grocery store you’ve always visited to stock your cupboard; all of them have adopted at least one small digital innovation to try to conquer your preference as a consumer.
Among them we can name apps; digital catalogs; online stores; custom offers; digital shopping carts with payment facilities and other similar adaptations that use state-of-the-art technology to make your life easier.
Impacts at all levels of the company
We generally assume that the digital transformation of companies starts and is managed from the IT department.
This is partially true because it implies adaptations that only this department can advance.
However, digital transformation also implies the re-education of the entire staff so that the identity of the company offers and provides coherence with the technological innovations that it adopts.
It involves much more than buying and installing technology
So you decide to adopt pre-designed solutions that are friendly and easy to install – like many other companies; you must take into account that both your company and such solutions will need adjustments to deliver and get the best out of each one.
That is to say, on the one hand, your company will have to carry out awareness and training campaigns in whatever you choose to start the digital transformation of your company; while on the other hand, the solution must adapt its proposal to the needs of the company. This is the only way to achieve the synergy necessary to obtain the benefit promised by digital transformation.
There are many models and formulas to adopt it, and any of them could help you
…Or not. The digital transformation responds to many technological demands and innovations that are surely now coming to light.
In this point; we must stop to understand why not all formulas and models of digital transformation are adapted to all companies: They respond to certain levels of technological maturity.
For this simple reason we find that many interesting models are simply more ideal for certain types of companies among which perhaps; Your Company may not be fully prepared to integrate them.
At the end of the story, the technological transformation also responds to issues of opportunity and relevance that we recommend you study with a positive spirit; always trusting that the benefit you will receive by adopting the most appropriate solution for your company will be much greater than the investment of time and effort you make to achieve it.
Help change the business model of companies
Although the technological maturity component exists, it is fundamental to make way for technological transformation; it has also been the case that it works as an impulse to rethink the internal processes; and change the business model of the companies.
In this sense, digital transformation drives the transformation of the company’s identity to bring it closer to process automation; reducing costs and maximizing efficiency in order to better exploit business opportunities.
Now that you know a little more about the advantages offered by digital transformation to your company; let’s take a closer look at those 6 powerful tips that will help you to boost it.
6 powerful tips to boost the digital transformation of your company
- Start with the comprehensive diagnosis of your company
Although this step seems obvious, it is always good to remember it. In our experience we have found companies that are fully devoted to finding solutions for their digital transformation … without even knowing what they need to make it happen.
The comprehensive diagnosis to welcome the digital transformation includes the evaluation of staff training; infrastructure; priority areas of attention; business objectives; type of ideal digital transformation; Economic factor; and safety factor . Start from the beginning and know your whole picture well.
- Address resistance to change
Regardless of knowing well where you are standing; and count on all the advantages to make way for the ideal digital transformation for your company; you should always take into account the resistance to change.
As we mentioned previously, the digital transformation ends up restructuring and transforming the corporate culture to some extent. This change of paradigm will always offer some kind of resistance that should be taken into account.
We give you a secret: Let your IT Managers become agents of change. Allow them to offer you coherent alternatives and plans that resonate with the business synergy. Let them lead you through technological options that complement your picture and vision; and lean on them to spread the message on all levels.
- Weigh the innovation factor
The digital transformation that you choose for your company must respond and be consistent with your business objectives; as with your type of company. By this we mean that you must preserve your identity beyond innovation; and that the digital transformation must be an added value for your customers.
In other words; be faithful to your proposals and allow innovation to be put at your services and at the service of your clients. Do not sacrifice your past achievements to get on the technological wave; much less the eclipses in pursuit of innovation.
Seek profit and take advantage of the flexibility that characterizes emerging technologies to balance your proposals with innovation.
- Organize your budgets in order to accommodate digital integration
When we talk about organizing budgets, we refer to prioritizing and rethinking the areas of investment to equalize and take advantage of what happens outside your company; in the globalized world that every day launches another technological innovation.
In other words, the continuity of your business depends on the digital transformation helping you reduce costs in time; acquisition of materials; distribution and delivery of services; etc to give way to technological innovations that allow you to compete in your market. And for that, you should detect the sensitive areas that can help you channel your investments.
- Get ready to increase the rhythms
Integrating emerging technologies requires driving on a super highway. In this sense; Vertigo is a good word to describe the generalized feeling that digital transformation brings to the rhythms with which; On one side; your new business dynamics will move and; On the other hand, you will offer your services to your clients .
Which is the answer? Match the pace of Cloud service providers. That is, if they can innovate, what holds you back? Organize and follow the rhythm without losing your perspective or identity. Again: Lean on your IT leaders and let them take you this way.
- Always keep security in mind
We have talked a lot about the integration of technologies to enhance the digital transformation of companies. However, the safety factor also offers a resistance barrier that should not be underestimated.
In our experience, security is an aspect that does not fight with the digital transformation but quite the opposite. Rather, it complements it. However, you should look for guarantees in expert hands to guide you and help you choose your best options in digital security.
As you can see, these 6 tips are very helpful when carrying out the execution and start-up of the digital transformation of your company. We invite you to start and take on this enriching process with the help of our experts to make it easier, more profitable and friendlier for everyone in your company.