Discover 6 essential tools for building your online visibility.
Want to be on top of the top search engines? Styling your competitors on the pole in the SERP? For that, you have certainly used and abused keywords, mobilized SEO experts of all hairs and generated analytical reports at any time … But have you thought about the fundamental prerequisite that is the proper indexing of a website? An essential step to your Google or Bing SEO that can ruin your SEO strategy if you neglect it. Do not panic: you are given 6 tools as indispensable as useful to master the basis of your online visibility.
6 essential tools for indexing a website
- Sitemap, for index coverage
The sitemap or site map is the first indispensable tool for indexing a website. It guides search engine robots through your pages and devices to provide an exhaustive and a priori structured view of your content. But if it is a valuable indicative and facilitative tool, it does not do the job for you to ensure the user-friendliness of your website. When generating this file and sending it to Google, take advantage of it to take stock of the architecture of your environment and your content inventory: organization of taxonomies, hierarchy of pages, semantic classification, etc.
- the directive file, for more security
All contents and files of your online devices are not intended for indexing. It’s up to you to give your instructions to the search engines by installing and configuring the famous robot.txt file. Thanks to it, you help search engines to crawl your website intelligently. You can prevent access to certain critical folders, but also prevent duplicate content problems, for example.
- Structured data, for research experience
Structured data allows you to view rich snippets or other features on the search interface: customer reviews, price range for your products or services, contact information, company name, and more. They help Google and friends understand the content and format of your online devices, but they’re also likely to get more attention with their easier readability and click-through capabilities. Setting up such a markup scheme clearly improves the indexing of a website and the search experience of your users.
- Ergonomic audit, for mobile-first indexing
We are there; Google has officially deployed its mobile-first index. In the program, robots that favor the mobile version of websites, rather than their computer version. A different way of indexing a website by responding to the new uses of digital consumers. For website owners, it is essentially the ergonomics and the speed of loading pages that become really critical. A small technical audit is needed to identify any potential flaws in your mobile devices.
- the content strategy, for positioning
In addition to the different technical aspects that can make your site attractive to indexing robots, your traffic volume is probably your best bet for winning places quickly. The higher and more regular it is, the better you position yourself as a popular source of information that is also relevant to SERP users. Content production operation and editorial calendar: publish often, update your old content, and make internal links between your articles and your pages. And do not forget in your strategy: the star in SEO remains the blog, quickly explored and indexed by search engines especially if you make good use of your keyword repository.
- the indexing report, for the health check
Tracking your search and search analysis report by search engines is the ultimate tool for ensuring the proper indexing of your website. This is your health newsletter, it informs you about indexed pages, exploration problems, 404 errors, blocked content, etc. Monitor these results regularly, and set up a corrective action routine such as creating redirects and defining indexing rules.
Here you are equipped: the good indexing of a website has no more secrets for you! The key is to put in place these tools and to regularly monitor the state of the situation. For the rest, no mystery: it is always the quality of your online devices and your content that makes the difference and allows you to gain visibility on search engines.