Knowing how to have good management in terms of the customer relationship, also known as CRM, is something fundamental. This will allow your company to analyze past, current and potential clients much better. By combining CRM and email marketing, you are going to boost sales, crucial for any business.
Combining both strategies is very smart, since everything you learn through CRM can be put into practice when you are going to create email marketing campaigns in the future.
It is important to know how these terms work with each other, as well as how you can combine them to achieve the results you are wanting.
The importance of CRM in your strategy
As you already know, CRM is focused on the customers you have and the way in which you can foster and build a relationship with them. It is not only going to be based on a transaction when they have made a purchase in your business.
It is essential that you find a way to improve the efforts you are making, so that you attract new customers to the same extent. CRM systems are very useful for your company, since they will help you streamline processes and, in this way, achieve increased sales.
And not only that, but it will also help you improve customer service. There are many existing software programs for managing CRM. In Software company you will find this tool, so you can get the most out of it and combine CRM and email marketing.
Email marketing, a way to be successful in your campaigns
The email marketing is one of the best ways to guarantee you a much more personal relationship with your customers. And it is that you will only need to go directly to their emails, which is an advantage for you, since many checks it on a daily basis.
The benefits of email marketing are very good, since they do not require a large budget. This strategy will make you share that key content of your company and start generating more income.
Automating these emails will provide you with a great tool, which you can use to save more time in the tasks you are doing in your company.
It is very important that you take advantage of this strategy, especially if you combine CRM and email marketing. It is essential that you are clear about what you are going to send to your users and those potential customers, either on a daily, weekly or monthly basis.
Benefits of combining CRM and email marketing
Here are some advantages so you know how important it is to combine these two concepts:
1.- Lead nutrition will be improved
Increasing sales opportunities is crucial so that your customers can go through all the stages of the sales funnel: from when they have discovered it until they have already made the purchase of the service or product.
With CRM and email marketing you will have an easier way to adapt the information you share through email. With this, you will be able to identify where your potential client’s weak points are emerging from, which many times get stuck in the funnel.
You should not send them emails that are incorrect, since they will not be related to them. It is important to know that one of the problems that exist in this field is generating sales opportunities, so lead nurturing is crucial in any strategy.
2.- Integrate social networks wherever you have a presence
If you can find information from your users’ feed on their social networks, it will be a great benefit for email marketing. And the CRM is going to give you that. You will be able to personalize much more the emails that you are going to send to your subscribers. In this way, there will be more interaction.
One idea is that you pin an image in the email. You can also share that valuable content on your company’s social networks on a daily basis. With so many users that nowadays make use of social networks, it will be important that you integrate them into your strategy so that they do not ignore you.
The important thing is that you do it the right way, only then will it work as it should. There are also different social media tools that you can use to achieve the results that you are hoping for.
3.- Personalize the emails you send
When users receive an email, in general, they interact more with a personalized one than with a more generic one, since it is directed to the entire database of your company. Seeing your name at the beginning of the email is very effective and with the CRM you will be able to extract data for you to use in your emails.
This will make them much more enjoyable to read. Also, the person who received it will be more likely to open it, rather than send it to the spam folder. It is important that you know that emails that are personalized have a transaction rate six times higher.
4.- Segmentation has to be more efficient
For many companies, it is important to identify the demographics of your target audience. It is there when the segmentation of the contacts is going to be something useful. With CRM and email marketing you will be able to distinguish which email campaigns can work best for the different types of users you have. The more receptive your customers are, the better, and by combining these strategies you will achieve it.