Top Tips to Write Better Blog Content Titles
One of the recurring headaches of bloggers is to come up with ideas on what to write.It is something that usually costs especially at the beginning, when you ask yourself questions like these:
What can I write about? Are my posts going to interest my people? Are they going to laugh at me…?
Then, a little later, after having managed to publish a few dozen contents, many people also enter a kind of “creative crisis” , the result of the pressure of a calendar with periodicals, in which they have the feeling of having exhausted and everything that was interesting to address in your niche.
These thoughts are very typical in bloggers. But with time and experience you realize that they are completely unfounded, because the amount of interesting things that can be done on posts is simply infinite. What happens is that at the beginning you do not see it.
That’s why a little nudge always comes in handy when you’re in one of these situations.
For this, it is most useful and effective to be able to pull simple “prefabricated” ideas, as templates of a typical post, combined with a bit of copywriting.
There are many possible topics for content that work in any niche
What I find very curious in this is that there are many ideas of posts that are completely agnostic to the niche in question. That is, there are many completely generic ideas, which you can apply to your blog, try the subject you are dealing with or, at least, on almost any topic.
The examples that I am going to propose to you here are precisely of this type: ideas that should work well in your blog, try what you try.
And does the cotton test that this is really like this: I have chosen 5 themes of real blogs inspired by the blogs that we interviewed at the time in our interviews “Blogger View”.
For this, on the one hand, I have taken 10 type titles among the typical ones found in copywriting templates and with each of them I have created 5 variants of that type title, adapted to these 5 different blogs.
Of course, I warn you that many will not be “technically rigorous.” Therefore, I apologize in advance if someone says something that would be an error in that niche, but I think that circumstance does not harm the goal of my post, which is to inspire you for your blog with these ideas.
If you want to access many more ideas to create titles, download our free copywriting eBook where you will find 77 title templates + a list with 101 “magic” words that will attract clicks to your titles:
The niches that I have chosen are the following:
- Physiotherapy, inspired by TuFisio.net by Miguel López.
- Chinese mobile phones, inspired by Kustruki by Salvador Moreno and Julio Fernández.
- Photography, inspired by El mundo through a viewer by Ainara García.
- Nutrition and Health inspired by Adelgazar and Salud de Arancha Herrero.
- Leisure and children’s education, inspired by Today there is no school of Monica Vicente.
10 post ideas that always work
Well, without further ado, let’s go to the mess
- Why I never do ‘X’
We all want to avoid falling into mistakes and we are often struck by the mistakes of others; it’s hard to resist a title that talks about mistakes that you are possibly making as well.
On the other hand, will he really be right with such a sharp stance? That question arouses curiosity to know what it is and that will increase the clicks on a title like that.
That’s the little copywriting trick behind this title that makes this pattern so effective to get the reader’s attention and is extremely easy to apply to anything you can imagine.
Then we go there with examples of potential titles for our 5 niches:
- Why I would never buy an office chair in Ikea
- Why I would never buy Chinese mobile phones outside of Spain
- Why I would never use a lens [X] to take pictures of [Y]
- Why I never do diets based on the calorie count
- Why I never do homework with my children
- Why I always do ‘X’
Here we have a bit of the same idea as before, but simply turned around.
Let’s see how it is:
- Why do I always warm up at least 10 minutes before going out for a run?
- Why I always buy Chinese mobile phones in Spanish stores
- Why I always use a Wide Angle to take pictures [X]
- Why I always use whole meal flour in my baking recipes
- Why I am always with my children when they use a tablet
- What he / she would do [famous person]
This title, which is a variation of the previous one, adds a twist to copywriting: you name someone who is a reference in the niche in question.
Whether it is a reference for bad or for good, it has an effect of arousing curiosity, although, logically, within this framework you have to have some sensitivity to find the right person within the specific context of your title.
Here you have my examples:
- The 3 essential warm-ups that Rafa Nadal does before going out for a run
- Why Kim Kardashian would make all her selfies with her Huawei P8 if she had one
- What Helmut Newton would do to get the perfect portrait
- What Jesús Vázquez eats to look 50 years old like he was 30
- 5 measures that celebrities take to protect the privacy of their children on the Internet
- Case study
Using the term “case study” is very interesting, because it conveys a message of objectivity and truthfulness; we are supposed to be exposing real events, which always bring a plus of credibility and reliability.
Now, it is important that you then meet the expectations created and contribute those references that attest that you are talking about real data.
That said, a case study in the formal sense need not be necessary; it can be simply a story of a personal experience told in the first person that has, in addition, that component of storytelling that always adds attractiveness to content.
And the fact that you are also relaxes a little the need to provide data, because it is assumed that if you tell something about yourself in the first person, you are telling the truth.
- Case study: Total resorption of a 100% L5-S1 herniated disc with exercise only
- How Huawei has become a major threat to “premium” brands
- 8 simple studio case of photography with analog versus digital camera
- How I managed to lose more than 15 kilos in 3 months by eating a lot, healthy and rich
- The three tricks with which I managed to get my two children to stop fighting
- Comparatives and product listings
In content related to products, comparisons are something that always works very well, because comparing is a natural part of the purchasing decision process.
- Natural anti-inflammatory ointments: Tiger balm vs. Traumagel. Which works better?
- Huawei p8 versus Xiaomi Mi4. Which one takes the cat to the water?
- Comparison: 5 digital reflex cameras versus 5 cameras “Point and shoot”
- The 7 essential foods in a balanced diet
- Educational games. Analysis and in-depth comparison of the 10 most purchased
- How to get [objective] in [time and other quantitative measures]
The following case is very simple: in all the niches there are certain types of objectives that you know that the interested people want to achieve. In the niche of diets, everyone has the goal of losing weight; in the niche of blogging, everyone has the goal of increasing their traffic, etc.
Therefore, if you know how to identify those objectives inherent to the theme of your niche, you already have very clear ideas for content, which will capture the attention of your readers.
But, in addition, we can give it a twist: people like to have an exact, quantitative idea of things. That’s why they work so well and you use both titles with enumerations, “10 Tricks for X”, etc.
Here we can apply the same principle to increase the effect of grabbing the attention of your reader quantifying in an exact way; when, with what effort or at what price they will achieve that desirable goal:
- How to reduce your osteoarthritis pain by 50% in 3 months
- 5 Chinese phones to get a premium terminal at half the price
- How to learn semi-professional photographs in less than a week
- How to lose more than 10 kilos in less than 2 months without going hungry
- How to make your children sleep well at night
- The definitive guide of [subject]
And now to relax, a very simple pattern: that of the definitive guides.
Here there is not much to comment; It has that subliminal message of “if you read this you do not need to search anymore”, which adds an extra incentive to click.
- The definitive guide to be at 50 as if you had 30
- The definitive guide of the best brands and the best models of Chinese phones
- The definitive guide to get the 120% match to your digital SLR camera
- The definitive guide to eat healthy and enjoy it
- The definitive guide to avoid getting mad at your children every day
- The best posts of [year / month / topic, etc.]
The following template is a little peculiar because, in fact, it can be applied as it is to any niche: the typical would be a generic title equal in all the niches, something like “The 10 best posts of XXX.com of this year”, that could be a very typical post to close a year, for example.
But you can also focus in a slightly more specific way, which can give you a lot of play if you give it a little twist:
- The best stretching posts to feel agile until 90
- My top 5 Chinese mobile reviews of 2016
- The best posts about techniques of [XXX]
- My best posts of advice for a balanced diet
- My 10 best proposals for outdoor activities with your children
- The best resources of [subject]
In a very similar way, the resource approach can be used. The nuance is that the resources, generally, most are not yours. But the principle works the same. In fact, I am going to use the same examples of previously adapted.
- The best resources of the network to feel agile until 90
- My top 5 Chinese mobile reviews of 2016 in the Spanish blogosphere
- The best techniques of [XXX]
- My compilation of the best posts in Spanish of tips for a balanced diet
- The 10 best ideas for outdoor activities with your children that I found on the Internet
- Bury myths
The last technique is a technique that, personally, has always worked very well for me the times I have applied it on the blog and, in addition, it is tremendously versatile.
As an example of this versatility, I’m going to play again themes very similar to the previous titles, but that, in reality, have a completely different content approach:
- Maintain a young body at an advanced age with exercise: myth or reality?
- Why is it a lie that Chinese manufacturers have less quality
- Digital SLR cameras do not equal the quality of analogue cameras: myth or reality?
- 10 myths about food that you should banish from your head right now
- 5 false beliefs about how to educate your children that can be harmful to your family