Improving the SEO positioning of your website is very simple, if you do it properly. Today we teach you 10 SEO techniques that are very simple and easy to carry out, even if you don’t control WordPress too much.
Sometimes we sin to use the keywords excessively, since we think that our positioning will improve, without knowing that we can even make it worse.
Nor will it help to fill your WordPress with content that is not relevant to your theme.
The content is of no use if you do not get our website to climb rankings.
Following the table SEO techniques that we list below in your articles, your positioning will improve.
1 # Use short titles and put the keyword at the beginning
You should know that those results that Google shows you when you search for something are limited.
So if you write long titles, surely the user will not read the majority.
We recommend that you use short titles and put the keywords at the beginning so that both users and search engines see them.
2 # URLs must be short and focused on your keywords
By default WordPress creates a URL identical to the title and is an error because in most cases it is too long to remember.
That is why today many people use shorteners for their urls.
3 # add the keyword at the beginning of the post
Always try to use your keyword at the beginning of the article, in the first paragraph.
You will add more points so that it is positioned better and also, you will get the user’s attention much sooner.
4 # play with the long tail
Do you know that Google recognizes synonyms and that it knows perfectly if we try to deceive it with exact words?
If you write an article on how to create your brand, you should not repeat this set of words over and over again.
Instead write “… to create your brand”, “when I created my brand …”, “your brand is important, so you must create it …”.
5 # Write short paragraphs
Today most traffic comes from mobile devices, tablets, etc.
Therefore, Google penalizes websites that are not optimized for these media.
If we make a paragraph that has 4 lines, in mobiles it will become double and that does not improve the reading.
Our advice is to make short paragraphs and if they do not exceed 20 words much better.
6 # Mock up your content
We have gone from showing information to having to create a pleasant user experience.
Do you know how boring it is to read a linear text? Without bold or highlights?
To avoid this it is necessary to use headers that separate the blocks of text, put bold, underlined and others to highlight important content.
The better the user experience, the more time it will spend on your website and the better your content will be positioned.
# Insert images
Like the above, use as much multimedia content as possible.
Including images is very simple given its easy production and subsequent insertion.
Remember that you must also optimize the SEO of your images if you want them to be positioned correctly.
Add your keywords to the title and alt attributes of the images. You will help the positioning.
8 # Link internal content
How many times have you not eaten dessert and had the feeling of not having lunch?
Well, that happens when someone reads an article and you don’t give them any more options to read.
Go beyond the typical block of related articles that many do not get to read.
Link internal content within the text and offer the user the best you have related to your theme.
In addition to promoting your content you should know that internal links position those contents.
9 # Link external content
There was a time when people got scared of linking external content for fear of losing page rank.
Now the opposite is true, you are obliged to do so to help the user with important information.
Mind you, remember 2 important things:
Always configure the link to open in a new window to prevent the user from leaving your website.
If the source you link is not trusted use a no follow link.
10 # Ask the user to collaborate
When someone leaves a comment on an article, this comment is positioned and expands and improves the keywords.
If so, why don’t you ask your readers to participate and leave a comment?
Social bookmarking also counts for positioning.
What if you ask your users if they liked the article to share it on networks?
They are small gestures that after hundreds of visits can mark a before and after.