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Are you looking for a cookie consent management platform or CMP for your website, blog or online store that allows you to comply with the GDPR? Do you want to install a banner in your space to inform about the type of data you collect according to the Cookies Law, but you do not know how to do it? You are in the right place! The cookie law is a regulation that obliges the owners of a web page to notify users that this space collects personal or browsing data. In recent years, legislation has changed and modifications have been added, such as the need to accept only the most necessary cookies.

To comply with this objective established by the European Union, the owners of the web pages must have tools that allow them to guarantee the maximum protection of users when they visit a space. Currently there are certain cookie management platforms or CMPs that perfectly adapt to current legislation on this matter. Their implementation is an essential activity so that you can adjust to the legal parameters and do not have to worry about any legal issue: they are constantly updated. In this guide I show you the best cookie management platforms (or CMP) so that complying with the Cookies Law does not become an odyssey:

What is a CMP or cookie consent management platform?

A cookie consent management platform or CMP (Consent Management Platform) is a tool that allows you to warn users through widgets about the cookie policy of your website. The update of the Cookies Law obliges the owners of the pages to display a message notifying that the space uses and installs cookies on the computer or device of the people who have visited it.

It is, therefore, a mechanism whose objective is to inform visitors to a web page of how their data will be managed if they click on the accept option. The Cookies Law establishes that users who wish to navigate a web page must always agree with technical cookies, that is, with those related to the operation of the website. However, they must always have the option of rejecting others, such as measurement cookies or advertising cookies.

All web pages must be transparent and comply with the cookie policy to avoid suffering a sanction that can range from € 900 to € 600,000. The use of a CMP or a cookie consent management platform will allow you to display pop-ups and / or widgets to inform the user of the data policy of your website. If you show your approval to all cookies, the tool will also store other types of information that will allow you to carry out marketing strategies. Therefore, having a CMP or a cookie consent management platform is essential on any website.

Advantages of having a cookie management platform on your website

Complying with the Cookies Law has become an essential requirement for all people who have created a blog or who have created an online store. Since the entry into force of the new regulations, a multitude of tools have begun to be developed so that the owners of these spaces comply with the legislation in the most optimal way possible. In this way, with a cookie management platform not only will you not have to worry about the legislation, but you will also be able to enjoy its advantages. Next, I explain them one by one:

  • Secure storage: Having a cookie management platform on your website is synonymous with security. The tool groups the user data and the approval procedure in your system so that if a certain problem arises you are not affected. In recent years there is a very strict control by the authorities on compliance with the Cookies Law, so having a CMP will allow you to feel more protected since all the information is stored.
  • Constant update: The tool does not collect personal information until the user has given their consent in an appropriate way. Therefore, if an Internet user has not accepted the use of their data, the website will never store their data on its support or carry out other types of external actions.
  • Adaptation to users: Normally all platforms offer the option to users to withdraw their consent at any time they wish to prevent the website from using their data for specific purposes, always under the law. For example, when an online store uses the acceptance of cookies to carry out a remarketing action through Google Ads.
  • Personalized design: The cookie management platforms offer the possibility that the owner of a web page can design the form, the notice or the cookie bar to match the design of the space. As with all tools, there are some that provide more editing options than others. Check which one best suits your needs and start customizing it.

Demo or free plan: Risking to contract a platform without knowing how it works is a risky activity, right? We all like to know in advance what its pros and cons are to see if it suits our needs. In this case let me tell you that you are in luck! All the cookie management platforms that I am going to explain to you below have a version or a free plan so that you can see how they work properly.